31 January 2012
Quickflix launches digital future and achieves strong growth in the December quarter. 17 per cent increase in paying subscribers; and 15 per cent increase in revenue during the quarter.
Quickflix's launch into digital streaming during the December
quarter positions the Company for the expected explosion in
demand for IPTV delivered movies and TV in Australia. The
rapid rise of IPTV services in markets such as US and UK
driven by new internet-connected TV and devices highlights
the potential opportunity for Quickflix in this market. For
example by 2015, 80 per cent of new TV's shipped globally are
forecasted to be connected devices1, supporting
services such as IPTV streaming of movies.
Quickflix streaming is the first subscription video on demand
(SVOD) service of its kind in Australia. Already available on
Sony Bravia connected TV's and Blu-ray players, Sony
PlayStation®3, PCs and Apple Macs, Australians now have
access to unlimited viewing of movies for one low monthly
subscription. The initial take up has been very encouraging
with over 10 per cent of subscribers opting for streaming
since launch.
Quickflix is extending its service to new devices. The
Company has recently announced that it will stream over
Samsung's SmartTVs, Galaxy Tab and Android mobile phones and
will announce additional device deals over the coming quarter
as part of its strategy for being accessible on all popular
devices.
Quickflix online DVD rental service now boasts the largest
range of movie and TV series in Australia and the Company is
quickly increasing its range of content available for
streaming. Feature films have been licensed from major
Hollywood studios including Warner Bros, Sony Pictures, and
NBCUniversal and recently the Company announced that it will
also be showcasing television series content from HBO, USA's
largest premium television company. Further studio deals are
expected to be announced in the coming quarter.
Quickflix's move into digital is coinciding with a rapidly
growing subscriber base and online DVD rental business.
During the quarter paying subscribers grew by 17 per cent to
94,097 whilst total subscribers (including trialists) grew by
24 per cent to 110,697. As at the time of this announcement
total subscribers have surpassed 120,000.
Highlights for the December quarter were: