Quad/Graphics, Inc. has partnered with Swiftly, a leading retail technology and media company, to distribute engaging brand content on In-Store Connect by Quad, an in-store retail media network (RMN). The collaboration supports Quad's ongoing focus to advance the in-store shopping experience by leveraging Swiftly's platform to bring the best elements of digital commerce into physical store environments. Earlier this year, Quad established itself as a leader in the emerging in-store RMN space with the acquisition of DART Innovation and the launch of In-Store Connect, which positions digital screens and kiosks throughout stores, giving retailers and consumer packaged goods (CPG) brands more opportunities to deliver relevant promotions, share key product information, and connect adjacent product options to shoppers.

Swiftly's innovative approach and deep industry expertise will help CPGs reach shoppers on the Quad in-store retail media network, delivering a unique omnichannel experience for both brands and retailers. Recognized as pioneer in retail media, Swiftly addresses the growing need for omnichannel engagement with its advanced technology platform and innovative retail technology solutions. This partnership with Quad will provide brands and retailers an media channel for more powerful connections with consumers to increase consideration, basket size, loyalty and revenue across the entire shopper journey.

In its first activation with Swiftly, Quad is deploying In-Store Connect with The Save Mart Companies.