Quad/Graphics, Inc and Swiftly Partners to Advance Digital In-Store Retail Media Network
June 18, 2024 at 09:00 am EDT
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Quad/Graphics, Inc. has partnered with Swiftly, a leading retail technology and media company, to distribute engaging brand content on In-Store Connect by Quad, an in-store retail media network (RMN). The collaboration supports Quad's ongoing focus to advance the in-store shopping experience by leveraging Swiftly's platform to bring the best elements of digital commerce into physical store environments. Earlier this year, Quad established itself as a leader in the emerging in-store RMN space with the acquisition of DART Innovation and the launch of In-Store Connect, which positions digital screens and kiosks throughout stores, giving retailers and consumer packaged goods (CPG) brands more opportunities to deliver relevant promotions, share key product information, and connect adjacent product options to shoppers.
Swiftly's innovative approach and deep industry expertise will help CPGs reach shoppers on the Quad in-store retail media network, delivering a unique omnichannel experience for both brands and retailers. Recognized as pioneer in retail media, Swiftly addresses the growing need for omnichannel engagement with its advanced technology platform and innovative retail technology solutions. This partnership with Quad will provide brands and retailers an media channel for more powerful connections with consumers to increase consideration, basket size, loyalty and revenue across the entire shopper journey.
In its first activation with Swiftly, Quad is deploying In-Store Connect with The Save Mart Companies.
Quad/Graphics, Inc. is a marketing experience company. The Company's segments include the United States Print and Related Services and International. The United States Print and Related Services segment consists of its United States printing operations and is managed as one integrated platform. This includes print execution and logistics for retail inserts, catalogs, long-run publications, special interest publications, journals, direct mail, directories, in-store marketing and promotion, packaging, newspapers, custom print products, and other commercial and specialty printed products, along with global paper procurement, and marketing and other complementary services, such as data intelligence and analytics, technology solutions, media planning, placement and optimization, creative strategy and content creation. The International segment consists of its printing operations in Europe and Latin America, including operations in England, France, Germany, Poland, Colombia, Mexico and Peru.