Quad/Graphics Inc. is joining forces with Homeland Stores, an Oklahoma-based supermarket chain, for the ongoing roll-out of its innovative in-store retail media network, In-Store Connect, at 15 Homeland banner stores this year. By adding another regional grocer to its In-Store Connect roster, Quad is continuing to build a nationwide in-store retail media network. Quad's innovative in-store RMN, In-Store Connect, will roll out with digital content in Homeland stores later this year.

Quad elevates the shopping experience by installing networked digital screens and kiosks at retailer locations like Homeland to deliver engaging messages and targeted promotions right at the store shelf - the most critical momentum in the purchasing decision. In-Store Connect by Quad enables CPGs and retailers to collaborate on dynamic content that resonates with the customer and provides the unique opportunity to directly connect with shoppers at strategic locations throughout the store, creating awareness, influencing decisions in real-time, and driving sales. In-Store Connect digital signage, which is controlled centrally and serviced locally, can be linked together across grocery chains to provide powerful, at-shelf promotional opportunities for national brands seeking coast-to-coast coverage.

Quad recently announced that it is partnering with Swiftly, a leading retail technology and media company whose platform helps In-Store Connect bring the best elements of digital commerce into physical store environments.