Family Zone announced the appointment of Georg Ell as a Non-executive Director. Georg has been the CEO of the recently acquired Smoothwall business in the UK since May 2018. As part of the organizational integration of the Smoothwall and Family Zone businesses Georg is stepping down from his role as Smoothwall CEO and has accepted an appointment as Non-executive Director role with the Company.

As the UK now represents a key market for the Company, currently generating approx 60% of the business' annual recurring revenue, the Board considers it important to have a Director based in, and with a strong understanding of, the UK cyber safety market. During his time as CEO of Smoothwall, Georg focused on growth through developing a strong culture, innovating with new product lines and a transition to a SaaS business model, a high degree of customer orientation and implementation of customer success principles, and M&A. Under his leadership, Smoothwall has twice been a Top 100 UK employer and won Two and Three Stars in the annual Sunday Times' Best Companies awards for employee engagement. Prior to joining Smoothwall, Georg was Director for Western Europe at Tesla, for more than four years leading a team of >330 people across the UK, Ireland, Netherlands, Belgium and Luxembourg on a mission to accelerate the world's adoption of sustainable energy.

Prior to that he was General Manager, EMEA for the enterprise social networking service Yammer, acquired by Microsoft for $1.2bn, where he grew the team from 0 to 85 staff in 18 months, and won a Three Star Award and Top 10 national employer award in the Sunday Times' Best Companies process. Georg started his career at Microsoft where he was the first quota-carrying salesperson for Microsoft's enterprise Cloud business in Europe. He is a Venture Partner and Senderwood Fellow with LocalGlobe, a Venture Partner with Craft Ventures, and an Advisory Board Member at AccelerateHer.