PUMA, has announced a worldwide partnership with HYROX. The partnership sees PUMA become the official apparel and footwear partner for all HYROX races from 2024 to 2027. The global partnership will see PUMA develop a full range of HYROX apparel, utilising its innovative Cloudspun technology that features dryCELL moisture-wicking properties.

PUMA will also release bespoke HYROX colourways of existing footwear models, including the award-winning Velocity NITRO?? 3, Deviate NITRO?? 3 and Deviate NITRO® Elite 3 - enhancing HYROX competitor performance during one of the most well-rounded tests of fitness on earth.

HYROX is an inclusive global fitness race, serving people of all backgrounds and abilities on their fitness journeys to create a healthy lifestyle. A HYROX race consists of eight rounds of a 1km run followed by one functional movement. There are four different race categories to choose from - Team Relay, Doubles, Individual Open and Individual Pro - making it accessible and challenging, no matter what level of fitness or experience.

PUMA will physically activate its global partnership rights at all HYROX events throughout the season until 2027. PUMA will also support key athletes in the HYROX Elite 15 ? the top tier of HYROX fitness racing ?

who will exclusively wear PUMA?s new Deviate NITRO? 3 running shoe throughout the season.