PubMatic announced its partnership with PhonePe. This strategic collaboration makes PhonePe's premium mobile app inventory and audiences available to PubMatic's programmatic buying partners. As the industry looks for sustainable and differentiated solutions, this partnership provides Indian media buyers with a unique opportunity to tap into PhonePe's Indic-language-speaking audiences across a diverse range of metropolitan and non-met metropolitan locations.

With 500+ million registered users and over 47% market share in India's Unified Payments Interface (UPI) instant payments ecosystem, PhonePe plays a significant role in India's shift toward a cashless economy. As part of its commitment to fuelling product innovation and empowering more consumers and businesses to go digital, PhonePe has partnered with PubMatic to unlock the full potential of its digital advertising inventory. PhonePe will use PubMatic's programmatic technology to deliver a privacy compliant, fraud-free supply chain for advertisers and a better user experience for viewers.

The partnership offers advertisers access to PhonePe platform users at scale programmatically, and also ensures viewers using the PhonePe platform receive relevant and engaging advertising.