Adverty announced its extended partnership with PubMatic. This collaboration solidifies PubMatic's position as Adverty's preferred Private Marketplace (PMP) partner on a global scale. Adverty's decision to choose PubMatic as its preferred PMP partner underscores the commitment to global expansion.

PubMatic's extensive reach and robust infrastructure will empower Adverty to seamlessly integrate its innovative In-Play video and display advertising solutions across diverse markets, reaching a broader audience with unparalleled efficiency for global reach and scale. PubMatic's cutting-edge technology and programmatic advertising expertise will unlock new avenues for Adverty to monetize its in-game ad inventory. The partnership is showcasing PubMatic's continuous investment into gaming industry.

The extended partnership enables Adverty to tap into PubMatic's extensive network of advertisers and with PubMatic's sophisticated sell-side targeting capabilities, Adverty can now offer advertisers more precise and personalized in-game advertising experiences through dynamic and targeted ads. The partnership ensures that brands connect with their target audiences seamlessly within the gaming environment. The use of PubMatic's PMP technology will prioritise a positive user experience.

Additionally, by leveraging PubMatic's header bidding capabilities, Adverty can optimise ad delivery, reducing latency and ensuring a seamless gaming experience for users while maximizing revenue for publishers. The collaboration reflects a shared commitment to innovation within the digital advertising landscape. Adverty and PubMatic will work collaboratively to explore new technologies and formats, staying at the forefront of industry trends and delivering cutting-edge solutions to advertisers and publishers alike, such as the latest programmatic VAST video support for In-Play recently released by Adverty.

This partnership signifies a pivotal moment in the evolution of In-Play advertising, as Adverty and PubMatic deepen their partnership to drive innovation, expand global reach, and deliver unparalleled value to advertisers, publishers, and gamers alike.