Premier Farnell plc : Premier Farnell extends line card to distribute ARM system design solutions in the Americas

Agreement makes a broad suite of solutions for ARM processor-based system design available from Newark element14

(LSE:pfl), a leading high-service distributor of technology products and solutions, today announced it has entered into an agreement to distribute , software, evaluation boards and debug hardware across the Americas through its Newark element14 brand. As a result of the deal, Premier Farnell will be adding ARM products to its portfolio of electronic design solutions available in the region.

With the addition of ARM products, Premier Farnell strengthens its position as a source of engineering knowledge and solutions that improve design productivity, with the industry's leading suppliers of design solutions. Premier Farnell's technical support engineers will receive training on ARM system design tools to provide first line support for customers when product sales launch in early 2012.

"We are pleased to build on our excellent relationship with Premier Farnell to make ARM system design solutions available to Premier Farnell's design engineering community in the Americas," said Mark Onions, director of marketing, system design division, ARM. "Premier Farnell's innovative approach of combining the power of community and designer engagement with ecommerce adds great value to the wider ARM ecosystem."

Speaking about the agreement David Shen, Chief Technology Officer at Premier Farnell, said "This announcement continues to demonstrate our commitment to the design engineering community, bringing together the best suppliers with truly innovative routes-to-market. ARM is a global leader whose technology is at the forefront of embedded systems designs and we are delighted to be working with them."

Editor's Note:

plc (LSE:pfl) is a global leader in high service distribution of technology products and solutions for electronic system design, maintenance and repair. Its differentiated proposition includes 29 local language transactional websites, and the critically important ). With sales last year of £990.8m and underlying profits of £93.3m the Group distributes its comprehensive portfolio of products and services throughout Europe, North America and Asia Pacific, supported by a global supply chain of over 3,500 suppliers and an inventory profile developed to anticipate and meet its customers' needs.

While global in scope, Premier Farnell recognises the individual needs of each market and has continued to internationalise its model accordingly. It trades locally as Farnell in Europe, Newark/element14 in North America and Mexico and Farnell Newark in Brazil. Across Asia Pacific the business trades as element14.

Key facts
• Operations in 35 different countries
• 4,100 employees
• Over 2 million customer contacts in 156 industries
• Over 3,500 leading suppliers
• Over 400,000 products stocked with access to over four million more on demand
RoHS, WEEE, REACH

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Contact Details:

Global Contact:                                         European Contact:

Ken Leitch                                                  Aakriti Kaushik
Global Head of PR                                    PR Manager,Europe and Global
Premier Farnell and Farnell                  Premier Farnell and Farnell
Tel: [phone]                   Tel: [phone]
E-mail: [e-mail]   Email:[e-mail]

APAC Contact:                                          Americas Contact:

Christina Loh                                             Janice Fleisher
Communications APAC                          Communications Americas
Tel: + 65 6671 8769                           Tel: [phone]
Email:[e-mail]              Email:[e-mail]

PR Agency Contact:
Jonathan Roberts
Account Director
Pinnacle Marketing Communications, Ltd
Tel: [phone]
E-mail: [e-mail]