Cambiano,
* Automobili Pininfarina PURA Vision wins prestigious Red Dot Award: Design Concept 2024
* PURA Vision adds more silverware to its trophy cabinet, claiming internationally renowned Red Dot Award: Design Concept 2024
* PURA Vision is a bold Luxury Utility Vehicle that previews a new era of luxury, and is inspiring the next generation of Automobili Pininfarina vehicles
* Previous honours for PURA Vision include the highly coveted iF Design 2024 product award and 2024 International Design Awards
The award is one of the world's most highly sought-after seals of design quality. The panel of designers, professors, and specialist journalists examine submissions for design quality and innovation, and have selected PURA Vision as the winner of this year's Design Concept category.
This latest success follows previous award wins at the iF Design 2024 product awards and the 2024 International Design Awards.
PURA Vision represents a striking interpretation of a Luxury Utility Vehicle, with bold cab-rear proportions that combine timeless beauty with exquisite detailing to create a dynamic identity with unmistakable presence.
Its low bonnet and high fenders - inspired by the iconic 1947 Cisitalia - show a distinct lineage from the past, while the glasshouse - inspired by the Alfa Romeo Superflow IV - and tri-opening pillarless lounge doors provide unrestricted access to a futuristic and luxurious 2+2 cabin. PURA Vision also draws inspiration from the iconic pillarless design of the Lancia Florida, which was styled by
Exterior jewellery on the PURA Vision design concept emphasises the attention to detail for which Automobili Pininfarina is renowned. These include a precisely engineered anodised aluminium beltline around the glasshouse, which begins at the windscreen and traces an elegant unbroken arc around the vehicle.
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