Phunware Releases New User Activity Audiences Capability to its Multiscreen as a Service Platform
January 16, 2020 at 08:33 am EST
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Phunware, Inc. announced the release of new user engagement and retention features that allow brands to view real-time user activity data within its Multiscreen as a Service (MaaS) platform. Among the Key Performance Indicators (KPIs) now available are the ability to automatically create user segments, calculate approximate audience sizes and create cross-platform campaigns among users. The MaaS platform now provides access to automatically created user segments within its Mobile Engagement (ME) module based on mobile KPI metrics to increase engagement and retention. Marketers can select and target users with high numbers of app sessions or those with no activity within a specific time period. The full list of new automated segmentation capabilities includes: Daily active users, Monthly active users, Users with above average session duration /screen views, Users with below average session duration /screen views, Retention of users that frequently return and re-engage, Churned users that have not engaged in a specific time period. Along with automatic user segments, the MaaS platform will display approximate audience sizes in real-time as marketers create user segmentation for campaigns and will calculate how many users will receive specific messages or promotions. Additionally, the MaaS platform will also enable cross-platform campaign creation for up to two apps within an organization to support one-time campaign creation for both iOS and Android apps. This will save marketers time, effort and money in creating multiple campaigns across all of the iOS and Android devices within their target audiences and segments.
Phunware, Inc. offers a fully integrated cloud platform for mobile that provides companies with products, services and solutions necessary to engage, manage and monetize their mobile application portfolios and audiences at scale. Its platform provides the entire mobile lifecycle of applications, media and data in one login through one procurement relationship. Its offerings include Enterprise mobile software development kits (SDKs) including content management, location-based services, marketing automation, business intelligence and analytics, notifications and messaging, audience engagement and audience monetization; Integration of its SDK licenses into existing applications maintained by its customers, and custom application development and support services; Cloud-based vertical solutions, and Application transactions for mobile audience building, user acquisition, application discovery, audience engagement and monetization, including its engagement-driven digital asset PhunToken.