usell.com, Inc. appointed Steven Rubin and Gerald Unterman as strategic advisors of the company. Mr. Rubin has served as executive vice president - administration of OPKO Health, Inc. since May 2007 and as a director of OPKO Health, Inc. since February 2007. Mr. Rubin served as the Senior Vice President, General Counsel and Secretary of IVAX from August 2001 until September 2006.

Mr. Unterman, a pioneer investor in the high-yield and convertible bond markets, started his investment career at Standard & Poor's Corporation in 1972 where he progressed to the position of Senior Vice President of the Corporate Industrial Bond Department. In 1981, Mr. Unterman left S&P to join First Investors Corporation, and then went on to form Gem Capital Management in 1990.