?

All of these transactions relate to connected parties of the shareholder, Hugh Osmond, and result in no change to his beneficial interest in Phoenix Group Holdings.

Annex DTR3

Notification of Transactions of Directors/Persons Discharging Managerial Responsibility and Connected Persons

All relevant boxes should be completed in block capital letters.

1.

Name of the issuer

PHOENIX GROUP HOLDINGS

2.

State whether the notification relates to (i) a

transaction notified in accordance with DTR 3.1.2 R,

(ii) a disclosure made in accordance

LR 9.8.6R(1) or

(iii) a disclosure made in accordance with section 793of the Companies Act (2006).

DISCLOSURE UNDER DTR 3.1.8





3.

Name of person discharging managerial

responsibilities/director

HUGH EDWARD MARK OSMOND

This transaction results in no change to Mr Osmond's beneficial interests.

4.

State whether notification relates to a person

connected with a person discharging managerial responsibilities/director named in 3 and identify the connected person

CONNECTED PERSONS

XERCISE2 LIMITED and its subsidiaries





5.

Indicate whether the notification is in respect of a holding of the person referred to in 3 or 4 above or in respect of a non-beneficial

Interest

CONNECTED PERSONS REFERRED TO IN 4 ABOVE INVOLVING SHAREHOLDINGS PARTIALLY BENEFICIAL TO HUGH OSMOND - FOR DETAILS OF HIS OVERALL BENEFICIAL INTEREST, SEE BOX 15

6.

Description of shares (including class), debentures or derivatives or financial instruments relating to shares

ORDINARY SHARES





7.

Name of registered shareholders(s) and, if more than one, the number of shares held by each of them.

XERCISE2 LIMITED (9,214,968)

XERCISE2 LIMITED'S SUBSIDIARIES

(789,353) - i.e. excluding shares held directly by Xercise2 Limited

FRIENDS PROVIDENT INTERNATIONAL LTD (4,554,732)

8.

State the nature of the transaction

Disposal by Xercise2 Ltd of subsidiary that is a shareholder of the issuer.





9.

Number of shares, debentures or financial

instruments relating to shares acquired

N/A

10.

Percentage of issued class acquired (treasury shares of that class should not be taken into account when calculating percentage)

N/A





11.

Number of shares, debentures or financial

instruments relating to shares disposed

No shares in Phoenix Group Holdings disposed. Zeta Shares Ltd, which owns 2,294,192 Phoenix Group Holdings shares, is no longer a subsidiary of Xercise 2 Limited or a Connected Person of Hugh Osmond

12.

Percentage of issued class disposed (treasury shares of that class should not be taken into account when calculating percentage)

No shares in Phoenix Group Holdings disposed. Zeta Shares Ltd, which owns 1.31% of Phoenix Group Holdings issued share capital, is no longer a subsidiary of Xercise 2 Limited or a Connected Person of Hugh Osmond.





13.

Price per share or value of transaction

558 p per share

14.

Date and place of transaction

12 JANUARY 2013, LONDON





15.

Total holding following notification and total percentage holding following notification (any treasury shares should not be taken into account when calculating percentage).

14,559,053/8.34% (Combined Holding of Hugh Osmond and Connected Parties)

It should be noted that Hugh Osmond's beneficial interest is only in relation to 11,072,825shares being 6.34%of the issued capital, which has not changed as a result of this transaction.

As a result of these transactions there has not been any change to Hugh Osmond's beneficial ownership.

16.

Date issuer informed of transaction

14 JANUARY 2013

If a person discharging managerial responsibilities has been granted options by the issuer

complete the following boxes

17.

Date of grant

18.

Period during which or date on which exercisable





19.

Total amount paid (if any) for grant of the option

20.

Description of shares or debentures involved (class and number)





21.

Exercise price (if fixed at time of grant) or

indication that price is to be fixed at the time of exercise

22.

Total number of shares or debentures over which options held following notification





23.

Any additional information

24.

Name of contact and telephone number for queries - Penny Carter 01534 715430

Name of authorised official of issuer responsible for making notification

Gerald Watson

Date of notification 14 January 2013


Notes:    This form is intended for use by an issuer to make a RIS notification required by DTR 3.1.4.

(1)

An issuer making a notification in respect of a transaction relating to the shares or debentures of the issuer should complete boxes 1 to 16, 23 and 24.

(2)

An issuer making a notification in respect of a derivative relating the shares of the issuer should complete boxes 1 to 4, 6, 8, 13, 14, 16, 23 and 24.

(3)

An issuer making a notification in respect of options granted to a director/person discharging managerial responsibilities should complete boxes 1 to 3 and 17 to 24.

(4)

An issuer making a notification in respect of a financial instrument relating to the shares of the issuer (other than a debenture) should complete boxes 1 to 4, 6, 8, 9, 11,13, 14, 16, 23 and 24.


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