Royal Philips introduced the latest offering in the Philips Norelco OneBlade lineup. Philips Norelco One Blade Intimate is the first tool in the Philips Norel co portfolio that is both unisex and designed to protect even the most sensitive pubic and armpit skin, for an easy and comfortable trim or shave. It was thoughtfully developed for use by anyone with intimate grooming needs.

Philips Norelco oneBlade Intimate is the result of years of feedback from both men and women about their grooming needs as well as their experience using existing Philips Norelco One blade products, which have sold over 100 million units to date, the first of which launched in 2016. The innovation demonstrates the brand's commitment to inclusivity and response to the growing desire for gender-inclusive grooming products that deliver efficacy and comfort affordably. User feedback shows that the most common concerns around below-the-belt grooming are comfort and protection against nicks and irritation.

This tool uniquely addresses those concerns due to the new SkinProtect Blade, which provides an extra layer of protection for sensitive pubic and armp it with its rounded edges and hybrid skin protector. Philips NorelcoOneBlade Intimate also features an attachable 3mm bi-directional body combination and dual-sided blades to easily trim any length of hair in any direction based on personal preference, no matter what look the user is trying to achieve. Additional product features that ensure optimal ease of use include the quick cutter that efficiently cuts hair at a speed of 100x per second, wet or dry.

The handle is also slimmer than other OneBlade models for greater mobility, allowing the tool to smoothly fit in every curve and reach difficult areas.