Philips launches global brand sustainability campaign 'Care means the world'

Amsterdam - Royal Philips, a global leader in health technology, a global leader in health technology, has put patients and sustainable healthcare center-stage in its new brand sustainability campaign 'Care means the world'.

The environmental impact that healthcare has on our planet is significant. Philips recognizes its responsibility for the health and well-being of both people and planet: if we want to continue to care for patients in the best way possible, we need to take care of our planet with the same attention and urgency, now and in the long term.

'Care means the world'

Lian Vergeer-Langens, Head of Global Brand at Philips, says: 'The long-term, global brand sustainability campaign 'Care means the world' highlights the strong connection between human health and environmental health. Philips is taking action to deliver the best quality healthcare while at the same time reducing environmental impact. This means creating the best possible solutions to help healthcare providers care for patients and the planet through a unique combination of innovation, design and sustainability.'

Philips has been carbon neutral in its operations since 2020 and has set ambitious targets for 2025 to further mitigate climate change. In 2023 Philips became the first health technology company to have CO emission reduction targets for its entire value chain approved by the Science Based Targets initiative. The company continues to innovate and scale up its portfolio of energy-efficient, circular, digital and cloud-based solutions. In this way, it can help health systems address their most pressing challenges, including the cost of care and staff shortages, while at the same time reducing their environmental impact.

About the campaign

The introductory film of the campaign shows people who were once patients and helped by Philips solutions. To keep its ecological footprint as small as possible, Philips collaborated with local photographers in eleven countries to document the former patients. Philips contributed to their recovery via a wide range of productions and solutions, enabling them to return to the places in nature that are meaningful to them. The same places they longed for when they were patients.

The launch film is one element of the integrated, 360-degree campaign being activated globally in a physical and digital ecosystem.

The global campaign was developed with TBWANeboko and the Omnicom PR Group.

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and well-being through meaningful innovation. Philips' patient- and people-centric innovation leverages advanced technology and deep clinical and consumer insights to deliver personal health solutions for consumers and professional health solutions for healthcare providers and their patients in the hospital and the home.

Headquartered in the Netherlands, the company is a leader in diagnostic imaging, ultrasound, image-guided therapy, monitoring and enterprise informatics, as well as in personal health. Philips generated 2022 sales of EUR 17.8 billion and employs approximately 70,700 employees with sales and services in more than 100 countries.

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