Pernod Ricard announced yesterday the launch of Beefeater 0.0%, the alcohol-free version of one of its most prestigious brands.

' We are proud to bring to the non-alcoholic category ever more qualitative options, which allow people to enjoy the occasion without compromising on taste. Beefeater 0.0%, the first non-alcoholic variation of the timeless Beefeater London Dry Gin, reflects all the character of this great London classic', commented Murielle Dessenis, worldwide gin marketing director at The Absolut Group.

A pioneer in the non-alcoholic segment with the launch of Pacific as early as 1982, Pernod Ricard aims to become a major player in this growing segment with truly high-end spirits in all categories.

Beefeater 0.0% will be launched initially in Spain, where it will complement the Beefeater offer.


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