Initiative to increase recycling of beverage cartons nationwide
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Waste Management will be accepting juice and milk beverage cartons at all of its recycling processing facilities across the country. The initiative will kick-off the long-term goal of increasing beverage carton recycling to every community across the nation, which will be promoted through the Carton Council.
In areas currently accepting cartons, residents can easily recycle juice, milk, soy, broth and other beverage cartons by placing them in their recycling bins as part of their curbside recycling program. For consumers who must separate recyclables, cartons can be placed with bottles and cans. Consumers can quickly find out if their municipality accepts cartons by visiting www.recyclecartons.com. Consumers that do not have access to curbside collection of containers are able to go to www.thinkgreenfromhome.com and purchase an in-home recycling container.
"Tropicana is dedicated to minimizing its impact on the earth and making it easier for consumers to do their part through recycling and waste reduction initiatives," said
"Waste Management is dedicated to making recycling more accessible for consumers across the country," said
Tropicana, Waste Management, Dean Foods (T.G. Lee Dairy(R), Horizon Organic(R) and Silk(R)) and the Carton Council (Evergreen Packaging, Tetra Pak, Sig Combibloc, and Elopak) launched a successful pilot in
Waste Management separates the cartons from the other recyclables and sends them to secondary mills for recycling. Juice and milk cartons, like those used by Tropicana, are recycled through a process called hydropulping, which recovers the paper fibers. The fibers are then recycled into tissue, paper towels, and other paper products.
The Tropicana carton is largely made of a renewable resource (85 percent paper and 15 percent polymer). The paper board in Tropicana's carton recently received certification from the Sustainable Forestry Initiative (www.sfiprogram.org) under its fiber-sourcing certification program. Sustainable Forestry Initiative participants practice responsible forestry on the lands they manage, and influence millions of additional acres in
About Tropicana's Sustainability Mission
Tropicana is committed to using natural resources in a responsible manner and has made sustainability part of its mission. A driving force behind this Tropicana environmental mission is PepsiCo's "Performance with a Purpose" approach: integrating a dual commitment to social and environmental performance into all its businesses. The company has a long history of decreasing its impact on the environment through efforts such as turning discarded orange peels into cattle feed and using renewable energy. In a first for any consumer brand in
About Waste Management
Waste Management, Inc., based in
About the Carton Council
The Liquid Carton Council is comprised of the manufacturers of liquid cartons. We are proud that our products have among the lowest environmental impacts in the packaging industry. We seek to reduce the impacts even further by expanding recycling programs across the country and continuously improving our environmental performance. To learn more about carton recycling, please visit www.recyclecartons.com.
About PepsiCo
PepsiCo (NYSE: PEP) is one of the world's largest food and beverage companies, with 2007 annual revenues of more than
Sources:
-- United States Environmental Protection Agency, "Municipal Solid Waste Generation, Recycling, and Disposal in
-- Sustainablog, "Recycling by the Numbers: The Good, Bad and Ugly of Statistics and Comparisons." (http://sustainablog.org/2008/08/22/recycling-by-the-numbers-the-good-bad-and-ugly-of-statistics-and-comparisons/)
-- Aseptic Packaging Council, "The Award-Winning Earth Smart Packaging for a Healthy Lifestyle." (www.recyclecartons.com)
Contact: Shannon Stevens M Booth & Associates 212.481.7000 Shannons@mbooth.com Karen May Tropicana 312-821-2621 Karen.may@tropicana.com Wes Muir Waste Management 713-328-7053 wmuir@wm.com
SOURCE Tropicana