Asimilar Group plc is a United Kingdom-based investment company. The Company invests in the technology and software sectors and continues to focus primarily on investing in businesses in the fields of big data, machine learning, telematics, and the Internet of things with content and delivery capability that engage customers, monetize the user experience, and have the potential to scale. The Company's investing policy is to invest in businesses which have management with a proven track record; ready for investment without the need for material re-structuring by the Company; injection of new finances or specialist management, the Company can enhance the prospects and therefore the future value of the investment; able to benefit from the Directors existing network of contacts and the potential to deliver returns for the Company. It is principally focused on making investments in private businesses.