PEARSON ADR 
By Veteran technology writer Andy Ihnatko and Que Publishing announced today the launch of The Ihnatko Almanac Series, created to help users master the use of Mac products, from Mac OS X to the iPhone, iPad, iPod touch, and beyond. Each title will be written in an entertaining, conversational tone, to help engage readers and provide them with the knowledge they need to successfully navigate specific products.
Andy Ihnatko (Photo: Business Wire)
NEWS FACTS
- The first title in the series, The Ihnatko iPad Almanac, will launch this spring with additional titles releasing through the remainder of 2011. Forthcoming titles include The Ihnatko iPhone Almanac and The Ihnatko Mac OS X Lion Almanac
- Andy Ihnatko will be speaking at Macworld today from 3:30 pm to 4:45 pm at the Business Travel On One iPad A Day session.
USEABLE QUOTES
"It's easy and fun to write about technology that fascinates you on a regular basis. I've been mesmerized with Macs ever since I was a kid and the first Mac 128 arrived in the computer store near my neighborhood movie theater,? said Ihnatko. ?In the past ten years, the only piece of gear that's transformed my personal life and my work life more than my iPhone is my iPad. I'm really pleased to have a chance to help build a new universe of titles around stuff I love so much."
"I am really excited to be working this closely with Andy Ihnatko," said book series editor Chuck Toporek. "Most consumer technology books circle around the same idea of just showing the reader the basics and then letting them go learn on their own," he continued. "If they want to learn more, the next books for them either don't exist or are so over their heads that they run for the hills. This new series led by Andy Ihnatko fills that gap and makes readers enjoy learning new Mac technologies."
AUTHOR BIO
Andy Ihnatko has been The Chicago Sun-Times' technology columnist for ten years and a columnist for Macworld and other Mac magazines for twenty. He is a host of MacBreak Weekly, consistently rated among iTunes' top-ten most popular tech podcasts, and he frequently contributes tech segments to local and national news programs.
ABOUT PEARSON
Pearson, the education, services and technology company, is home to such respected brands as Addison-Wesley Professional, Cisco Press, Exam Cram, IBM Press, Pearson IT Certification, Prentice Hall Professional, Que and Sams Publishing, which have as their online publishing arm, InformIT (www.informit.com) - The Trusted Technology Learning Source. In addition, Berkeley-based Peachpit (www.peachpit.com), the publishing partner for Adobe Press, Apple Certified and others, publishes best-selling books for creative design professionals. Pearson is also co-founder, with O'Reilly Media Inc., of Safari Books Online (http://safari.informit.com), the premier on-demand technology content library providing thousands of expert reference materials through a single point of contact, including expert technology, creative and design, industry and management resources in video, audio and written formats. Pearson (NYSE: PSO), the world's leading learning company, includes businesses in education, the Financial Times Group and the Penguin Group.
Keywords: Que Publishing; Pearson; Andy Ihnatko; Macworld; Mac OS; iOS
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6588724&lang=en
Pearson
Lisa Jacobson-Brown, 317-428-3500
lisa.jacobson-brown@pearson.com
