ORACLE CORPORATION 
Redwood Shores, CA - January 29, 2013
News Facts
To improve its IT infrastructure and support its global expansion, Munchkin, Inc., a designer and manufacturer of clever infant and toddler products, has upgraded to the Oracle E-Business Suite 12.1.
With an expanding European presence that includes relationships with both small and large retail chains, Munchkin needed a flexible enterprise-wide management system that could streamline and support core business functions including its financial, supply chain and manufacturing processes.
By upgrading to the Oracle E-Business Suite 12.1, Munchkin has been able to leverage a comprehensive and integrated suite of modern business applications to create a standardized and automated IT environment that minimizes system customizations and simplifies application maintenance.
To optimize supply chain processes and lower inventory costs, Munchkin uses Oracle Warehouse Management, which has helped automate order processing and order shipment, while also streamlining the planning and execution of warehousing tasks.
In addition to optimizing its financial and supply chain processes, Munchkin has also been able to use Oracle Order Management to enhance the customer experience through tighter control of customer orders and an expedited sales process.
A long-standing Oracle user, Munchkin implemented the latest release of the Oracle E-Business Suite with help from Hitachi Consulting, a Diamond-level member of Oracle PartnerNetwork.
"We needed a cost-effective, automated and flexible business platform to increase efficiencies and help us respond to changing business needs," said Philippe Brisset, senior director of IT, Munchkin, Inc. "With the Oracle E-Business Suite 12.1, we've been able to maintain our commitment to delivering innovative, safe and affordable baby products to parents around the world. The new financial, supply chain and manufacturing functionality enabled us to automate previously manual processes and accelerate time to market for new products. This has saved us a lot of time and money."
Supporting ResourcesOver 65,000 customers worldwide rely on Oracle's complete, open and integrated enterprise applications to achieve superior results. Oracle provides a secure path for customers to benefit from the latest technology advances that improve the customer software experience and drive better business performance. Oracle Applications Unlimited is Oracle's commitment to customer choice through continuous investment and innovation in current applications offerings. Oracle's next-generation Fusion Applications build upon that commitment, and are designed to work with and evolve your existing applications investments. Oracle's lifetime support policy helps ensure customers will continue to have a choice in upgrade paths, based on their enterprise needs. For more information on the latest Oracle Applications releases go to: www.oracle.com/applications.
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