Footwear Retailer to Leverage Oracle Retail to Optimize
Operations and Gain Actionable Insight that Drives Business
Opportunities
NATIONAL RETAIL FEDERATION ANNUAL CONFERENCE, New York - Jan.
16, 2012
News Facts
Daphne Holdings, one of China's leading retailers in women's
footwear, has selected Oracle® Retail Merchandising and
Planning applications to support its aggressive growth
strategy and drive new business opportunities.
Having delivered rapid growth for its two brands Daphne and
Shoe Box in the last ten years, the Group recognized the need
for an integrated retail platform on which to further develop
its dynamic business and having evaluated the market,
selected Oracle Retail.
The Oracle Retail system will provide the science and
analytics to help Daphne better understand customer
purchasing habits and preferences and to forecast, plan and
execute decisions based on this actionable insight.
Daphne invested in Oracle in December 2011, selecting Oracle
Retail over competitors based on its robust retail
functionality, scalability and proven performance delivering
efficiency and productivity to successful retail
organisations around the world.
Supporting Quotes
"Our investment in Oracle Retail will optimise our
technology, people and processes around a robust retail
foundation that will support and drive our strategic
corporate vision," said Michael Hu, COO, Daphne. "We expect
Oracle to enable smarter decisions on performance that will
promote a faster response to business and market
opportunities."
"By deploying Oracle to optimize its operations and drive
smarter decisions, Daphne is developing the platform it needs
to achieve its business goals and deliver superior
experiences," said Steve Ouzounian, Group Vice President
JAPAC, Oracle Retail.
Supporting Resources
About Oracle Retail
Oracle provides retailers with a complete, open and
integrated suite of business applications, server and storage
solutions that are engineered to work together to optimize
every aspect of their business. 20 of the top 20 retailers
worldwide - including fashion, hardlines, grocery and
specialty retailers - use Oracle solutions to drive
performance, deliver critical insights and fuel growth across
traditional, mobile and commerce channels. For more
information, visit our Web site at
About Oracle
Oracle engineers hardware and software to work together in
the cloud and in your data center. For more information
about Oracle (NASDAQ:ORCL), visit .
About Oracle in Industries
Oracle industry solutions leverage the company's
best-in-class portfolio of products to address complex
business processes relevant to Retail, helping speed time to
market, reduce costs, and gain a competitive edge.
Trademark
Oracle and Java are registered trademarks of Oracle and/or
its affiliates. Other names may be trademarks of their
respective owners.
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