Oracle Corporation : American Apparel Chooses Oracle's ATG Web Commerce to Support Global Retail Channels

Fashion Retailer Will Use Oracle to Personalize the Customer Experience

Redwood Shores, Calif. - Jan. 10, 2012

American Apparel will use the Oracle applications to deliver a personalized customer experience across all channels and touchpoints, including the web, contact center, mobile devices, social media and in stores.

American Apparel selected Oracle because it required a scalable, reliable platform with the ability to personalize offers, cross-sell merchandise and extend the commerce environment to meet specific requirements.

The implementation is part of a larger business strategy in which the retailer will grow revenue, reduce inventory costs and extend its commerce and merchandising operations worldwide.

as its implementation and integration partner. Object Edge is a Gold level member in Oracle PartnerNetwork (OPN). Object Edge draws on its expertise in delivering flexible, highly scalable, multi-channel solutions around the globe for both enterprise and high-growth clients.

Supporting Quotes

"American Apparel has a large, talented ecommerce team and we needed a platform and tools to fit our growth and customer service needs," said Stacey Shulman, CIO, American Apparel. "Oracle ATG Commerce solutions provide us a scalable platform with the flexibility and intelligence to personalize our offerings and drive our online growth."

"Oracle solutions will enable American Apparel to create a strategic advantage across channels and international markets," said Mike Webster, senior vice president and general manager, Oracle Retail. "The Oracle ATG Commerce platform is ideally suited to optimizing operations and personalizing the customer experience at every touchpoint."

"We are very excited by American Apparel's vision for a seamless retail solution enabling a consistent, multi-channel customer experience," said Jags Krishnamurthy, COO, Object Edge. "Combining American Apparel's global growth initiative with a technology solution that supports it should prove an interesting and compelling model. One that could very well define the future of retail commerce."

Supporting Resources About Oracle Retail

Oracle provides retailers with a complete, open and integrated suite of business applications, server and storage solutions that are engineered to work together to optimize every aspect of their business. 20 of the top 20 retailers worldwide - including fashion, hardlines, grocery and specialty retailers - use Oracle solutions to drive performance, deliver critical insights and fuel growth across traditional, mobile and commerce channels.  For more information, visit our Web site at

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Contact Info

Greg Lunsford Oracle +1.650.506.6523 [e-mail]

Mary Ellen Amodeo Amodeo Associates +1.612.963.5797 [e-mail]