Omnicom announced the launch of Omnicom Production, a new Practice Area that will bring together Omnicom's global production capabilities. Omnicom Production will encompass Omnicom Studios, eg+, Designory, Mother Tongue, Link9, and the production departments currently housed within the company's creative networks and agencies. Sergio Lopez, one of the most progressive and awarded creative production leaders in the industry, will lead the new entity as CEO.

Omnicom Production is born from Omnicom's leading creative and media agencies and engineered for a data driven world. It will provide scaled content solutions through its global network of studios powered by data-led technology. It reaffirms Omnicom's commitment to crafting content across every touchpoint of the consumer journey that inspires and drives results.

At a time when brands feel like they must choose between creative and performance, Omnicom Production will be one of the large production operations globally that can do both. It is the latest move by Omnicom to transform its content and production capabilities. These newer offerings are connected to Omnicom's longstanding internal solutions, which include Artbot, its intelligent content automation system, and Omni, its open operating system.

To strengthen these tools and capitalize on the opportunities that AI and automation present to production services, it has also deepened its existing partnerships with Adobe, Amazon, Getty, Google and Microsoft and gained first-mover access to their Gen AI models. Headquartered in New York, Omnicom Production will initially launch in the U.S. and will leverage existing global capabilities. With more than 3,000 Omnicom professionals, it will have the talent and resources to drive innovation, invest in the latest tools, and expand its strategic partnerships.