Oatly Group AB announced an expansion of its partnership with Reitan to make oat drink available in coffee machines in approximately 300 Pressbyrån and 90 7-Eleven convenience stores across Sweden owned and operated by Reitan. This announcement marks the first time Oatly will be made available in coffee machines on a large scale, with Reitan's stores serving approximately 10 million coffees each year. Reitan will be rolling out the machines stocked with Oatly Barista Edition throughout 2023, so customers will have the option to choose Oatly at the click of a button.

The companies will be promoting the partnership through the stores' apps, in-store digital screens, and a social media push. Oatly is the number one oat drink brand and the fastest turning brand2 in the non-dairy category in Sweden. Oatly and Reitan began their partnership in 2011, and the 7-Eleven and Pressbyrån stores currently stock Oatly Barista Edition, Oatly Mocha Latte, Oatly Cold Brew Latte, Oatly Oat Drink 250ml, and Oatly Oat Drink Chocolate 250ml.