North American Cannabis Holdings, Inc. introduced for the first time the brand name of its new Sports and Fitness Nutritional Supplement product line encompassing seven separate initial products to include a cannabis anti-inflammatory. A number of current and former NFL players are now advocates for medical marijuana in the treatment of head injuries and North American Cannabis Holdings is in discussions with a Texas based, certified NFL agent exploring potential sponsorship opportunities for the new Sports and Fitness Nutritional Supplement product line. Sales of the new products are anticipated to launch within the current calendar quarter adding to the Company's existing Sports and Fitness Retail Cafe sales.

The new Sports and Fitness Nutritional Supplements from North American Cannabis Holdings will be available under the brand name EVERx from the Company's own store and on the shelves of other recognized retail outlets where sports and fitness nutritional supplements can be found. EVERx Sports and Fitness Nutritional Supplements will also be available online through recognized brand name internet portals. EVERx supplements are designed for men and women of EVERY age seeking to sustain a healthy and fit lifestyle through EVERY stage of life and for EVERY fitness objective from weight loss and muscle building, to injury prevention and rehabilitation; from general fitness to extreme endurance and competitive athletic performance.

The company maintains ongoing analyst coverage. The independent analyst recently upgraded the ongoing analyst coverage to a 'buy recommendation' with an increased PPS target.