Nissha Printing Co. Ltd. unveils 'Material Insert,' a technology for highlighting the characteristics of various materials in molded products, at the themed exhibition 'Surface Materials -Processing Technologies for Decorating Products-' held at Material ConneXion Tokyo (MCX) by its operator M Crossing Co. Ltd. Material Insert creates a film from materials such as cloth and wood, and inserts it into resin by injection molding. The new technology enables natural materials, which were previously considered difficult to employ on product surfaces, to be molded into different shapes. Combined with light-transmitted designs and electrostatic touch-switch functions, both realized through printing, it even contributes to the enhancement of interface designs. Nissha anticipates applications in household electrical appliances and residential fixtures. Surface Materials showcases other materials and technologies essential to surface decoration and the enhancement of product value, including stainless coloration that realizes unparalleled uniformity, stainless steel wire mesh as thin as film, and 4D printing that invites viewers to touch the surface and see that it’s flat. The exhibition is open to the general public without the need for reservations.