NORTH ANDOVER, Mass. (January 12, 2012) - Today, Converse
Inc. launches an online series of original short-films
featuring a dynamic pool of musicians each filmed at , a
new recording studio in the Williamsburg neighborhood in
Brooklyn, NY that allows musicians to record at no cost.
Each film series explores a different element of the
recording studio experience and together the short-films
will give artists the means to expose their music to a much
larger audience via .
"We are extremely excited to share the recording experience
within Converse Rubber Tracks to a larger audience," said
Jed Lewis, Converse Music Marketing Director. "Each
and every musician that walks thru the studio doors
experiences something special. As a brand we want to
continue to support the artistic community that has
embraced us and made Converse the brand that we are by
sharing their stories and original work."
Converse Rubber Tracks is providing a new platform for
musicians to overcome one of the biggest hurdles in their
career - affording studio time. The new original short-film
series will give music fans around the world an insider's
view of the recording experience. The original series
include:
Oh Hello - Converse sits down with artists in the
recording studio at Converse Rubber Tracks and learn about
their sound, personal inspirations and stories behind the
music. The series includes a short film featuring
up-and-coming punk rock band Avenue X with special
guest drummer Marky Ramone.
Track of the Week - Each week, a track
recorded by a Converse Rubber Tracks artist will be
selected as the Track of the Week. To
accompany the free stream of their track, the artist
will discuss details about their original
track in a short-film including behind-the-scenes
studio footage. This week's Track of the
Week features Beijing indie-rock band
Hedgehog.
The Geek Out - Recording in a studio requires a
team of educated musicians and studio professionals. This
series takes an in-depth look at the technical element of
recording in a studio by sitting down with one of the
studio's engineers and dissecting a specific element of the
studio. New to The Geek Out series is a
short-film featuring Converse Rubber Tracks engineer
Alex McKenzie's mic set-up for a bombastic sound.
Ready Set - Get an exclusive peek of musicians at
the studio recording a live-session from the space. This
month's Ready Set series features recording artist
Elizaveta.
Rubber Meets the Road - A unique
multi-episode series in which viewers will see into the
life of a touring band on their way to record new music at
Converse Rubber Tracks. The series will feature a tour of
each band's hometown and the different experiences they
encounter on the road to the studio - from living in a van
on the road to the shows they perform en route to Brooklyn,
NY. The Rubber Meets the Road series
kicks off with Chicago based experimental rock band
YAWN.
Sounds of Brooklyn - Take a tour thru the borough
of Brooklyn led by musicians who reside in one of its many
neighborhoods. Each musician will explore remote locations,
interview the neighborhood's unique characters and capture
a one-of-a-kind sound on tape.
Gear Hunt - Head out with the Converse Rubber
Tracks gear hunters on their search for obscure equipment.
Hear them talk about their favorite find, how they came
across it and embark on the mission with them as they scour
old studios, garage sales and junk shops in search of that
perfect, rare find.
About Converse Rubber Tracks
Converse Rubber Tracks is a state-of-the-art recording
studio that is located in the Williamsburg neighborhood in
Brooklyn, NY. The 5,200 square-foot, full-service recording
space aims to support emerging artists by providing them
access to a top-level recording studio at no cost. Artists
and bands of all genres and ages from around the world are
encouraged to apply and, upon acceptance, may reserve time
in the studio to work alongside a team of experienced
engineers. Fully equipped with the best instruments and
equipment supplied by Converse Rubber Tracks partner Guitar
Center, artists will spend time creating their work and in
the end retain all the rights to their music. Through
Converse Rubber Tracks, Converse is giving back to the
creative community that has embraced the brand throughout
its over 100 year history. Converse Rubber Tracks provides
a platform for artists to unleash their creative spirit
that will change the world.
to receive more information about Converse Rubber Tracks studio and details on the registration process.
About Converse
Converse Inc., based in N. Andover, Massachusetts, is a
wholly owned subsidiary of NIKE, Inc. Established in 1908,
the Converse brand has built a reputation as "America's
Original Sports Company"™ and has been associated with a
rich heritage of legendary shoes such as the Chuck Taylor®
All Star® shoe, the Jack Purcell® shoe and the One Star®
shoe. Today, Converse offers a diverse portfolio including
premium lifestyle men's and women's footwear and
apparel. Converse product is sold globally by retailers in
over 160 countries and through 58 company-owned retail
locations in the U.S. For more information, visit Converse
on the web at .
# # #
Press Contact:
Keith Gulla
Converse
646-563-7318 / keith.gulla@converse.com
Melissa Garbayo
Converse
646-563-7455 / melissa.garbayo@converse.com
Sonia Aneja
Cornerstone
212-652-9323 / sonia@cornerstonepromotion.com
Allison Elbl
IDPR
323-822-4851 / aelbl@id-pr.com
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