NORTH ANDOVER, Mass. (January 18, 2012) - Today, Converse
Inc., announces the debut of its Spring 2012 Converse Sport
Style men's apparel collection. In its third season, the
collection builds upon the brand's athletic heritage and
reflects a youthful spirit of individuality with the
incorporation of bold multi-color graphic prints, and color
blocking. The addition of board shorts and sleeveless tees
round out the collection adding a summer flare.
Amplifying street style, the Converse Sport Style
collection includes graffiti inspired graphic tees mixed
with images of classic Chuck Taylor All Star patch logo,
repeat-logo printed hooded sweatshirts, and color blocked
nylon track jackets. Beach shorts and sleeveless shirts are
emblazoned with the signature Chuck Taylor All Star patch
logo in iconic blue and red. A raw edge cut-off pant
returns this season, maintaining the relaxed aesthetic of
sport-to-street. Classic colors of red, blue, green and
yellow, grounded by a neutral palate of white, grey and
castle rock, saturate the collection.
Adapted for a casual modern look, Converse Sport Style is
inspired by the brand's rich sport heritage, spotlighting
signature details including double grommets, reinforced
coverlock stitching, oversized drawstrings, and herringbone
tape.
The Spring 2012 Converse Sport Style collection will be
available at Macy's on February 1, 2012. Suggested retail
prices range from $22 to $98.
About Converse
Converse Inc., based in N. Andover, Massachusetts, is a
wholly owned subsidiary of NIKE, Inc. Established in 1908,
the Converse brand has built a reputation as "America's
Original Sports Company"™ and has been associated with a
rich heritage of legendary shoes such as the Chuck Taylor
All Star shoe, the Jack Purcell shoe and the One Star shoe.
Today, Converse offers a diverse portfolio including
premium lifestyle men's and women's footwear and
apparel. Converse product is sold globally by retailers in
over 160 countries and through 58 company-owned retail
locations in the U.S. For more information, visit Converse
on the web at www.converse.com.
# # #
For Samples or Images Contact:
Keith
Gulla
Converse
646-563-7318 / keith.gulla@converse.com
Lacy Pica
Converse
646-563-7830 / lacy.pica@converse.com
Julia Ruttner
HL Group
646.460.8907 / jruttner@hlgrp.com
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