NexTech AR Solutions Corp., an augmented reality and virtual experiences technology provider, has partnered with Strategic Site Selection, a site-selection company in the meeting and events industry. Through this partnership, NexTech will provide VR and AR services to SSS's clients, according to a press release.

NexTech will provide its Virtual Experience Platform, which offers AR for 3D product modeling, human holograms and more.

"Helping our clients navigate the evolving event industry and streamline the planning process is our top priority. This means connecting clients with trusted professionals and offering customized solutions to take any event to the next level," Mark Dosman, CEO of Strategic Site Selection, said in the release. "Over the past year, the event planning industry has been turned upside down and we quickly identified a need to pivot to virtual and hybrid models in order to continue providing best-in-class services to meet our clients' needs. Bringing in NexTech AR as a preferred partner was a no-brainer -- their team shares our commitment to innovation and first-class customer service -- we're thrilled to offer their platform to our clients and believe it will be a great fit for those looking to pivot to virtual and hybrid events moving forward."

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