Nexans announced on Thursday that it would be stepping up its efforts to combat counterfeiting of its cables by teaming up with Austria's Authentic Vision.

Under the terms of the partnership, the French group will adopt the patented 'Meta-Anchor' holographic labels developed by Authentic Vision to secure its products and supply chains by combating fraudulent trafficking.

This mobile solution enables customers to automatically verify the authenticity of Nexans cables prior to purchase, and enables distributors to easily check the authenticity of the product using a smartphone.

In a press release, Nexans refers to a method that is 'totally in line' with its strategy to offer value-added services to its customers.

Nexans and Authentic Vision say they are considering other applications with this digital identification solution for physical products.

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