Nexans and Authentic Vision have agreed to enter into a strategic alliance partnership based upon the organizations' shared philosophy focusing on consumer safety and improving the consumer experience. Authentic Vision's patented Holographic Fingerprint labels have already been applied to Nexans products packaging in Peru and Lebanon and are under deployment in other countries. The labels make it easy for customers or distributors to scan and verify the authenticity of a product with any smartphone, an approach that is fully in line with Nexans' strategy of providing value-added services to its customers.

Nexans demonstrates its determination to protect its customers from potentially harmful, substandard products. The most important risk associated with counterfeit cable is cheating on the quantity of copper, which can have dramatic consequences. By reducing the diameter of the copper conductor, counterfeit cables can become abnormally hot when current is passed through them and cause a short-circuit and a fire outbreak.