Special Note Regarding Forward Looking Statements

This Quarterly Report on Form 10-Q, including the following "Management's Discussion and Analysis of Financial Condition and Results of Operations", contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such statements include, among others, those concerning our expected financial performance and strategic and operational plans, as well as all assumptions, expectations, predictions, intentions or beliefs about future events. You are cautioned that any such forward-looking statements are not guarantees of future performance and that a number of risks and uncertainties could cause actual results of the Company to differ materially from those anticipated, expressed or implied in the forward-looking statements. The words "believe", "expect", "anticipate", "project", "targets", "optimistic", "intend", "aim", "will" or similar expressions are intended to identify forward-looking statements. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks and uncertainties that could cause actual results to differ materially from those anticipated include risks related to our potential inability to raise additional capital; changes in domestic and foreign laws, regulations and taxes; uncertainties related to China's legal system and economic, political and social events in China; Securities and Exchange Commission regulations which affect trading in the securities of "penny stocks"; changes in economic conditions, including a general economic downturn or a downturn in the securities markets; and any of the factors and risks mentioned in the "Risk Factors" sections of our Annual Report on Form 10-K for fiscal year ended December 31, 2021 and in Part 2, Item 1A of this Form 10-Q. The Company assumes no obligation and does not intend to update any forward-looking statements, except as required by law.





COVID-19 Pandemic


In December 2019, an outbreak of COVID-19 was identified in China and was subsequently recognized as a global pandemic by the World Health Organization ("WHO") on March 11, 2020. Since that time, COVID-19 has spread around the world and throughout the United States, including in the regions and countries in which we operate. Federal, state and local governments in the U.S and around the world have imposed restrictions on travel and business operations and are advising or requiring individuals to limit or eliminate time outside of their homes. Temporary closures of businesses have also been ordered in certain jurisdictions, and other businesses have temporarily closed voluntarily. These actions expanded significantly in March and April of 2020 throughout the U.S. Consequently, the COVID-19 outbreak has severely restricted the level of economic activity in the U.S. and around the world.

The outbreak has resulted in authorities implementing numerous measures to try to contain the virus, such as quarantines and shelter in place orders. These measures may remain in place for a significant period of time and adversely affect our business, operations and financial condition as well as the business, operations and financial conditions of our business partners. The spread of the virus has also caused us to modify our business practices (including employee work locations and cancellation of physical participation in meetings) in ways that may be detrimental to our business (including working remotely and its attendant cybersecurity risks). We may take further actions as may be required by government authorities or that we determine are in the best interests of our employees. There is no certainty that such measures will be sufficient to mitigate the risks posed by the virus or otherwise be satisfactory to government authorities.

There has been no material adverse impact on the Company's 2021 and 2022 results of operations to date. The effect of COVID-19 and related events, those not yet known or knowable, could have a negative effect on the stock price, business prospects, financial condition, and results of operations of the Company, including as a result of quarantines, market volatility, market downturns and business closures.

For the reasons discussed above, the Company cannot reasonably estimate with any degree of certainty the future impact COVID-19 may have on the Company's results of operations, financial position, and liquidity. Notwithstanding any actions by national, state, and local governments to mitigate the impact of COVID-19 or by the Company to address the adverse impacts of COVID-19, there can be no assurance that any of the foregoing activities will be successful in mitigating or preventing significant adverse effects on the Company.





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Use of Terms


Except as otherwise indicated by the context, references in this report to:

l "BVI" are references to the British Virgin Islands;

l "China" and "PRC" are to the People's Republic of China;

l the "Company", "NCN", "we", "us", or "our", are references to Network CN Inc.,

a Delaware corporation and its direct and indirect subsidiaries: NCN Group

Limited, or NCN Group, a BVI limited company; NCN Media Services Limited, a BVI

limited company; NCN Group Management Limited, or NCN Group Management, a Hong

Kong limited company; Crown Winner International Limited, or Crown Winner, a

Hong Kong Limited company, and its subsidiary, and its variable interest

entity, Xingpin Shanghai Advertising Limited; Crown Eagle Investments Limited,

or Crown Eagle, a Hong Kong limited company, and its subsidiary, Chenxing

(Beijing) Advertising Limited, or Chenxing, a PRC limited company; NCN (Ningbo)

Culture Media Co., Ltd, a PRC limited company; NCN (Nanjing) Culture Co., Ltd,

a PRC limited; NCN (Beijing) Advertising Co., Ltd, a PRC limited; NCN Group

(Global) Limited, or NCN (Global), a Hong Kong limited company, and its

subsidiary, Ruibo (Shenzhen) Advertising Limited or Ruibo, a PRC limited

company; Cityhorizon Limited, or Cityhorizon Hong Kong, a Hong Kong limited

company, and its subsidiary, Huizhong Lianhe Media Technology Co., Ltd.,

or Lianhe, a PRC limited company; Chuanghua Shanghai advertising Limited, a PRC

limited company; NCN Huamin Management Consultancy (Beijing) Company Limited,

or NCN Huamin, a PRC limited company; and the Company's variable interest

entity, Beijing Huizhong Bona Media Advertising Co., Ltd., or Bona, a PRC

limited company;

l "NCN Management Services" are references to NCN Management Services Limited, a

BVI limited company;

l "RMB" are to the Renminbi, the legal currency of China;

l the "Securities Act" are to the Securities Act of 1933, as amended; and the

"Exchange Act" are to the Securities Exchange Act of 1934, as amended; and

l "U.S. dollar", "$" and "US$" are to the legal currency of the United States.






Overview of Our Business


Our mission is to become a nationwide leader in providing out-of-home advertising in China, primarily serving the needs of branded corporate customers. Our business direction to not just selling air-time for its media panels but also started working closely with property developers in media planning for the property at the very early stage. As a media planner we share the advertising profits with the property developers without paying significant rights fees, so we expect to achieve a positive return from these projects.

To address these unfavorable market conditions, we continue to implement cost-cutting measures, including reductions in our workforce, office rentals, selling and marketing related expenses and other general and administrative expenses.

For more information relating to our business, please refer to Part I, "Item 1 - Business" of our Annual Report on Form 10-K for the fiscal year ended December 31, 2021.





Recent development



Our Business in Ningbo

The Company explored new media project in Ningbo, China and decided to restart its business and expects that will improve the Company's future financial performance. In April 2022, the Company has established a newly subsidiary, NCN (Ningbo) Culture Media Co., Ltd ("NCN Ningbo"), a wholly foreign-owned enterprise in Ningbo, China. The Company owns 100% of the established subsidiary company, NCN Ningbo. In August 2022, NCN Ningbo started its operation and acquired rights to operate advertising panels in Ningbo, China and sell advertising airtime to our customers directly.

Issuance of Convertible Promissory Note

On January 18, 2022, the Company entered into a Subscription Agreement under which the Subscriber agreed to purchase the 1% Senior Unsecured Convertible Note Agreement from the Company for an agreement purchase price of two million five hundred thousand US Dollars ($2,500,000). On the same date, the Company signed the with 1% Senior Unsecured Convertible Note Agreement under which the Company may sell and issue to the Subscriber up to an aggregate maximum amount of $2,500,000 in principal amount of Convertible Notes prior to January 19, 2027. The Convertible Promissory Notes issued to the Investor are convertible at the holder's option into shares of Company common stock at $1.25 per share.





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Exercise of conversion option

On October 28, 2021, Keywin Holdings Limited ("Keywin") exercised its option to purchase an aggregate of 11,764,756 shares of the Company' common stock for an aggregate purchase price of $2,000,000 which for setting off against the Company's obligation to repay part of the short-term loan interest payable, there was no cash proceeds from the exercise of Keywin option.





Private Placement


On May 3, 2021, the Company entered into Common Stock Agreement with the foreign investor (the "New investor") that the Company will sell an aggregate of 200,000 shares of the Company's common stock to the New investor. Pursuant to the terms of a Common Stock Agreement between the Company and the New investor, the purchase price paid by the New investor for the shares were $3 per share for an aggregate sum of six hundred thousand U.S. dollars. The Company received $459,077 cash proceeds from the investor and $140,923 was settled for the interest payable of short-term loans.

Increase of authorized capital

On April 28, 2020, the Board of Directors and Majority of stockholders of the Company approved to increase the total number of authorized shares of Common Stock from 26,666,667 to 100,000,000,000. On October 11, 2021, we filed a Certificate of Amendment to our Certificate of Incorporation with the Delaware Secretary of State to increase our authorized shares of common stock from 26,666,667 to 100,000,000,000 and the increase had approved by Delaware secretary of state on April 5, 2022

Identification of New projects

On January 14, 2020, the Company entered into a Letter of Intent with Earthasia Worldwide Holdings Limited ("EWHL") that the Company will acquire 100% of the EWHL's issued and outstanding stock owned by the shareholders of the EWHL and the EWHL will become a wholly owned subsidiary of the Company.

On July 23, 2020, the Company entered into Share Exchange Agreement with Ease Global Limited ("Ease Global"), the shareholder of Trade More Global Limited ('Trade More") that the Company will purchase, One Thousand and One Hundred (1,100) currently issued shares of common stock of Trade More from Ease Global and in exchange for Forty-nine Million (49,000,000) shares of newly-issued shares of common stock of the Company. The closing of the Exchange shall occur on other date as agreed by the parties of the Share Exchange Agreement. Upon completion of the Exchange, 78% of issued shares of common stock of the Company shall be held by the Ease Global while all of the shares of capital stock of Trade More shall be held by the Company. EWHL is a wholly owned subsidiary of Trade More.

The closing of Exchange was not completed on September 2, 2020 which was due to the progress of audit. Since Ease Global cannot fulfill the revenue target and complete the audit, the Company considered the Share Exchange Agreement was lapsed.





Results of Operations



The following results of operations is based upon and should be read in conjunction with the Company's unaudited consolidated financial statements and the notes thereto included in Part I - Financial Information, "Item 1. Financial Statement." All amounts are expressed in U.S. dollars.

Comparison of Three Months Ended September 30, 2022 and September 30, 2021

Revenues. Our revenues consist primarily of income from out-of-home advertising panels. We recognize revenue in the period when advertisements are either aired or published. Revenues for the three months ended September 30, 2022 was $22,534, as compared to $nil for the prior year, The increase was attributed to the start of business in Ningbo, China in August 2022.

Cost of Revenues. Cost of revenues primarily consists of fees to obtain rights to operate advertising panels. Cost of revenues for the three months ended September 30, 2022 was $17,237 as compared to $nil for the prior year, The increase was attributed to the start of business in Ningbo, China in August 2022.





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General and Administrative Expenses - General and administrative expenses primarily consist of compensation related expenses (including salaries paid to executive and employees, employee bonuses and other staff welfare and benefits, rental expenses, depreciation expenses, fees for professional services, travel expenses and miscellaneous office expenses). General and administrative expenses for the three months ended September 30, 2022 increased by 54% to $111,755, as compared to $72,702 for the corresponding prior year period. The increase in general and administrative expenses was mainly due to the increase in salary, audit fee and office expenses such as rent.

Other income - Other income for the three months ended September 30, 2022 was $718 was due from government grant received.

Interest and Other Debt-Related Expenses - Interest expense and other debt-related expenses for the three months ended September 30, 2022 was decreased by 83% to $71,076, as compared to $129,971 for the corresponding prior year period. The decrease was due from the conversion of short term loan to convertible note.

Income Taxes - The Company derives all of its income in the PRC and is subject to income tax in the PRC. No income tax was recorded during the three months ended September 30, 2022 and 2021, because the Company and all of its subsidiaries and variable interest entities operated at a taxable loss during the respective periods.

Net Loss - The Company incurred a net loss of $176,816 for the three months ended September 30, 2022, a decrease of 13%, as compared to a net loss of $202,673 for the corresponding prior year period.

Comparison of Nine Months Ended September 30, 2022 and September 30, 2021

Revenues. Our revenues consist primarily of income from out-of-home advertising panels. We recognize revenue in the period when advertisements are either aired or published. Revenues for the nine months ended September 30, 2022 was $22,534, as compared to $nil for the prior year, The increase was attributed to the start of business in Ningbo, China in August 2022.

Cost of Revenues. Cost of revenues primarily consists of fees to obtain rights to operate advertising panels. Cost of revenues for the nine months ended September 30, 2022 was $17,237 as compared to $nil for the prior year, The increase was attributed to the start of business in Ningbo, China in August 2022.

General and Administrative Expenses - General and administrative expenses for the nine months ended September 30, 2022 increased by 89% to $397,146, compared to $209,859 for the corresponding prior year period. The increase in general and administrative expenses was mainly due to increase of salaries, shares granted to director and office expenses.

Other income - Other income for the nine months ended September 30, 2022 was $2,771 was due from government grant received.

Interest and Other Debt-Related Expenses- Interest expense and other debt-related expenses for the nine months ended September 30, 2022 decreased to $223,500, or by 43%, compared to $389,878 for the corresponding prior year period. . The decrease was mainly due from the conversion of short term loan to convertible promissory note in early 2022.

Income Taxes - The Company derives all of its income in the PRC and is subject to income tax in the PRC. No income tax was recorded during the nine months ended September 30, 2022 and 2021 as the Company and all of its subsidiaries and its variable interest entities operated at a taxable loss during the respective periods.

Net Loss - The Company incurred a net loss of $636,578 for the nine months ended September 30, 2022, compared to of $599,737 for the corresponding prior year period. The result was mainly driven by the increase in general and administrative expenses

Liquidity and Capital Resources

As of September 30, 2022, we had cash of $2,657, as compared to $21,677 as of December 31, 2021, an insignificant increase of $19,020. The decrease was due to payment of expenses.





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The following table sets forth a summary of our cash flows for the periods
indicated:



                                                               For the Nine Months Ended
                                                     September 30, 2022        September 30, 2021
Net cash used in operating activities                $          (187,110 )     $          (320,335 )
Net cash used in investing activities                             (1,078 )                       -
Net cash provided by financing activities                        169,405                   320,513
Effect of exchange rate changes on cash                             (237 )                     248
Net increase in cash                                             (19,020 )                     426
Cash, beginning of period                                         21,677                     5,967
Cash, end of period                                  $             2,657       $             6,393




Operating Activities


Net cash used in operating activities for the nine months ended September 30, 2022 was $187,110, as compared to net cash provided by operating activities amounting to $320,335 for the corresponding prior year period. This was mainly attributable to increase in payments for expenses during the nine months ended September 30, 2022.

Our cash flow projections indicate that our current assets and projected revenues from our existing project will not be sufficient to fund operations over the next twelve months. This raises substantial doubt about our ability to continue as a going concern. We intend to rely on the issuance of additional equity and debt securities as well as on our note holders' exercise of their conversion option to convert our notes to our common stock, in order to fund our operations. However, it may be difficult for us to raise funds in the current economic environment. We cannot give assurance that we will be able to generate sufficient revenue or raise new funds, and our note holders will exercise their conversion option before the note is due. In any such case, we may not be able to continue as a going concern.





Investing Activities


Net cash used in investing activities for the nine months ended September 30, 2022 and 2021 was $1,078 and $nil.





Financing Activities


Net cash provided by financing activities was $169,405 for the nine months ended September 30, 2022, as compared to $320,513 for the corresponding prior year period. The decrease was mainly due to proceeds from short term loan during the nine months ended September 30, 2022 as compared to 2021.





Short-term Loan


As of September 30, 2022, the Company recorded an aggregated amount of $1,137,616 short-term loans. Those loans were borrowed from unrelated individuals. Those loans with an aggregate amount of $1,009,411 are unsecured, bear a monthly interest of 1.5% and shall be repayable in one month and loan with an aggregate amount of $128,205 is unsecured, bear a yearly interest of 1% and shall be repayable in one month. However, according to the agreement, the Company shall have the option to shorten or extend the life of those short-term loans if the need arises and the Company has agreed with the lender to extend the short-term loans on the due date. Up to the date of this report, those loans have not yet been repaid.





Capital Expenditures


Net cash used in investing activities for the nine months ended September 30, 2022 was $1,078 from the purchase of office equipment.

Contractual Obligations and Commercial Commitments

The following table presents certain payments due under contractual obligations with minimum firm commitments as of September 30, 2022:





                                                 Payments due by period
                                         Due in          Due in          Due in
                          Total           2022          2023-2024      2025-2026      Thereafter

Debt Obligations (a) $ 645,000 $ - $ - $ 645,000 $ - Debt Obligations (a) 2,500,000

               -               -              -       2,500,000
Short Term Loan (b)      1,137,616       1,137,616               -              -               -




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(a) Debt Obligations. We issued an aggregate of $645,000 in 1% Convertible Promissory Notes in January 2020 and such 1% Convertible Promissory Notes matured in January 2025 and we issued an aggregate of $2,500,000 in 1% Convertible Promissory Notes in January 2022 and such 1% Convertible Promissory Notes matured in January 2027. For details, please refer to the Note 8 of the consolidated financial statements.

(b) Short Term Loan. We have entered into short-term loan agreements with unrelated individuals. Those loans with an aggregate amount of $1,009,411 are unsecured, bear a monthly interest of 1.5% and shall be repayable in one month and loan with an aggregate amount of $128,205 is unsecured, bear a yearly interest of 1% and shall be repayable in one month. However, according to the agreement, the Company shall have the option to shorten or extend the life of those short-term loans if the need arises and the Company has agreed with the lender to extend the short-term loans on the due date. Up to the date of this report, those loans have not yet been repaid.

Recent Accounting Pronouncements

The Company has implemented all new accounting pronouncements that are in effect. These pronouncements did not have any material impact on the consolidated financial statements unless otherwise disclosed, and we do not believe that there are any other new accounting pronouncements that have been issued that might have a material impact on our financial position or results of operations.

Off Balance Sheet Arrangements

We do not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that are material to our investors.

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