NanoTech Entertainment, Inc. announced from the CES in Las Vegas that it has completed a development contract with 3D Crave to provide its proprietary Side By Side user interface technology to 3D Crave for their upcoming Roku Channel. NanoTech Media has the only fully immersive 3D user interface available on the Roku platform. The proprietary system provides users with a continuous 3D experience from the moment the channel is launched.

Unlike other so called 3D channels on Roku, users don't have to toggle their TV back and forth between 2D mode and 3D mode every time they use the menu to select 3D content for viewing.