To foster innovation and media excellence, MTN Nigeria launched the Media Innovation Programme (MIP), at the
"What are We Doing Today?" That is the slogan of MTN Nigeria. In walking the talk, the brand is doing so many things at the same time with the overarching objective being to touch lives, give back and impact society.
From healthcare to education, environment, energy, social welfare, culture and even entertainment, they took the axiom "a finger in every pie" quite literally. But beyond these largesse, the brand has actually exhibited such dexterity in managing its so many portfolios.
Media Innovation Programme
One of the ways MTN found its expression of "What are we doing today?" slogan was by sponsoring the Media Innovation Programme (MIP), a six-week long fellowship spread across six months for selected media practitioners in the Nigerian space "to increase their knowledge and skill base and help them understand the changing media landscape, and how to effectively use technology to create impactful media content". Run by the School
of Media and Communication (SMC) of the
The certificate fellowship includes a study trip to the
So for three years, the MTN has kept the faith in equipping media practitioners and innovators with the skills and knowledge they need to excel in a rapidly evolving media landscape and to tell the stories that need to be told, thus proving its commitment to improving the Nigerian media landscape and technology reporting.
MIP-3 Application and Selection
The application process commenced on
Thus on
Meet the 2024 MIP-3 Fellows
In no particular order, the fellows chosen to grace the MIP-3 platform include
Anthony Obakeye, Producer/Reporter, CNBC Africa;
Pius Chidiebere, Anchor, Signature Television;
Oluwadunsin Sanya, Senior Content Associate, BellaNaija; Chiemelie Ezeobi, Group Features Editor, THISDAY Newspaper;
Others include Stephen Angbulu, State House Correspondent,
Nifemi Oguntoye, Deputy Head of Presentation,
Induction
The third edition of the Media Innovation Programme started in earnest with the opening remarks by the Dean SMC, Dr.
took to the stage to regale the class of the decision that gave birth to the MIP.
Introducing participants to the structure of SMC-PAU was Director Professional Education,
Regaling the class with the decision that gave birth to the MIP,
On what he hopes the fellows get out of the programme, he said: "First, When somebody reads your story or listens to you, they don't say 'and this one calls himself a journalist'. Secondly, how do you monetize what you do? This is your opportunity to learn how to contribute to make this country greater than it is. We need to make this country great and nobody has the power to do more than the press."
He added that "At MTN Nigeria, we recognise the critical role the media plays in shaping our society. MIP is a testament to our commitment to empowering media professionals and fostering innovation in the industry. We believe that a free and independent press is essential to a thriving society, and we are dedicated to supporting the development of a vibrant and responsible media ecosystem in
"Through this programme, we aim to equip media practitioners and innovators with the skills and knowledge they need to excel in a rapidly evolving media landscape and to tell the stories that need to be told."
Week One In Focus
Done with the introductory aspect, the lectures for week one began with "Culture, Society and the Media" by Dr. Richard Ikiebe, who also handled the thorny "Ethical Issues for Media Practitioners".
The next day being
Taking over to discuss the Project Topic was
Day three, which was on
On
The last day of the first week, which was on
Presentation/Interactive Session" by Barr.
Although the classwork ended, the cohort did not depart until an address by the Alumni Team led by Mr. Mike Okwoche, a media veteran and two others.
Afterwards, the cohort ran an intensive election that saw Nifemi Oguntoye emerge as President; Juliet Tontoye as Vice President; Blessing Agbeetan as Secretary; and
About MTN Nigeria
At MTN Nigeria, the brand is keen on the belief everyone deserves the benefits of a modern, connected life, thus their "dedication to enabling connections that matter - among families, friends, and communities - is fuelled by this conviction, and has not faltered since the very first call was made on the MTN network - at Maritime House, Apapa, on
Twenty-three years later, MTN Nigeria is one of Africa's largest providers of communications services, connecting approximately 77 million people in communities across the country with each other and the world with their leadership position in coverage, capacity and innovation remaining constant since its launch in 2001.
MTN Nigeria is part of the
With Ambition 2025 to be "Leading digital solutions for Africa's progress', the brand has built strong core operations, which are underpinned by the largest fixed and mobile network in
They are committed to bridging the digital and financial divide, furthering inclusion and advancing the attainment of the United Nations Sustainable Development Goals through their core business activities and their support to governments, communities and customers.
Guided by the principle of shared value, which enables shared prosperity, the proudly Nigerian company with a rich African heritage is committed to using their technology and assets to help build a better tomorrow, where businesses expand, the economy grows, and people make progress because with real access and support, there is nothing Nigerians cannot achieve.
According to information found on its website, "the
"No less important is the growing contribution of the creative industries to the Nigerian economy. The establishment of SMC is informed by the aspiration to train professionals who will uphold the highest intellectual, ethical and professional values that promote creativity, critical knowledge, technical perfection, social responsibility, and the spirit of the enterprise."
The school offers a Bachelor of Science degree in Mass Communication, Information Science and Media Studies, Film and Multimedia Studies, as well as a full-time and part-time
While the cohort looks forward to the bearings of the school this new week that started on Monday, it would be pertinent to commend the organisational skills of those who would bend and mould our lives these six weeks in six months. For the Dean to Ezechukwu to Samsideen Akano and
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