Motorola Mobility Holdings Inc : Motorola Mobility and Evans Cycles Bring MOTOACTV™ to UK Cyclists

Jan. 24, 2012

LONDON - Jan. 24, 2012 - Burn more calories, beat that personal best and train even harder with MOTOACTV™ - now available from Evans Cycles, the specialist cycle retailer, with a range of brand new accessories developed for cyclists across the UK.

The new range of MOTOACTV accessories1 aims to provide the detailed level of tracking required by today's cycling enthusiasts. This includes a chest strap to monitor your heartbeat, allowing you to know when you need to up the pace, as well as a cycling sensor pack to check ride speed and cadence.

Whether your goal is the Tour de France, an extra mile on that Sunday morning bike ride, or everything else in between, sync MOTOACTV with your PC, and you'll be able to check out the music that you perform to best2. You can even track your sessions over extended time periods, set goals and even create competitions with your friends via .

Iwan Thomas, Olympic medal winner and athlete, is currently using MOTOACTV to support his training regime, "Because I'm training for Sport Relief this year I need to be fitter so I'm glad I've got the MOTOACTV to help me out. Part of the challenge involves cycling parts of the UK, so it's great that I can monitor my training at the same time as being entertained with my favourite music in one piece of kit that I can just mount on the my indoor bike. It's worked out my training schedule already and I've just uploaded my favourite songs so I'm feeling ready to take on all challenges!" 2

"MOTOACTV offers tremendous value and insights to the cycling consumer," said William Ripley, general manager, Companion Products EMEA, Motorola Mobility UK Ltd. "Our new range of cycling sensors means that cyclists can extract the maximum tracking performance and analysis from their rides, allowing them to train smarter and reach their goals easier."

"Evans Cycles has a reputation for offering the best advice and technology to our customers across the UK," said Mike Rice, managing director of Evans Cycles. "Whether it's finding that perfect song to get you through the long winter of indoor turbo training, or wanting to fully understand your performance on a time trial, the MOTOACTV is a fantastic training tool." 2

Play the Numbers Game

We get it, you love statistics. You're obsessed with your pace, number of calories burned, miles covered, personal records and fitness facts. MOTOACTV uses Motorola AccuSense™ technology and GPS to ensure measurement accuracy of your performance. Cyclists can even enter their wheel circumference in Bike Profile for improved accuracy.

Your time, distance, speed, heart rate3 and calories burned are all measured, so you can reach your goals faster than ever, and can be uploaded to MOTOACTV.com. Once logged on, you can analyse the performance data tracked by the device and review useful, easy-to-understand charts, tools and programs that help you see your strengths and empowers you to overcome the next challenge.

Sprint. Cycle. Sing.

Your heart's pumping, your thighs are burning but you've hit the wall with five miles to go. You need a serious tune to get you through. MOTOACTV can rock up to 4,000 of your favourite songs whilst tracking your every move. 2 Ultra-portable, you choose the way you want to wear MOTOACTV: strap it on your wrist or arm, clip it to your shirt or mount it on your bike during an outdoor ride.

Your playlist is more than just workout songs: they're songs that push you to perform at your best. The smart MP3 player learns what tracks motivate you most by measuring your performance against your music and then uses those songs to create your personal high-performance playlist.

On those days when you crave some variety you can switch to FM radio.

Keep Connected, Keep Your Pace,

MOTOACTV also gives you the option to stay connected to your Motorola Android™-powered smartphone, so you can answer calls, receive texts and rock out via your headphones without breaking your stride. 2

MOTOACTV will tackle your fitness goals with the following features:

• Ongoing tracking of fitness performance stats, including pace, distance, calories burned, and map of route covered, with automatic wireless syncing of workout data to MOTOACTV.com
• 8GB4 of storage for endless playlists
• Sports a 1.6" full-color touch-screen display that auto-adjusts for indoor or outdoor lighting and its sweat-proof, rain-resistant and features scratch-resistant Corning® Gorilla® Glass
• Option to sync with the latest Android-powered smartphone to receive incoming calls and texts without missing a stride
• FM radio capabilities for more song variety
• Select from 3 battery-saving modes, including the new Marathon Mode featuring up to 8 hours of uninterrupted workout time5
• Supports both Bluetooth® 4.0 and ANT+ wireless connectivity for your existing fitness sensors and your future ones
• Size: 46mm x 46mm x 9.6 mm
• Weight: 35 g

Pricing and Availability

MOTOACTV is available at Evans Cycles stores across the UK. Please visit for information and directions to your nearest store.

The recommended retail price for MOTOACTV 8GB is from £249.99. This includes the SF200 sports wired headset, watch strap, clip and USB charging and USB sync cable.

For those who enjoy multiple sports, the cross training accessory pack at £39.99 adds an arm band, bike mount and wall charger to ensure you are always ready for the next training session. To gain detailed heart rate analysis the premium chest strap heart rate monitor is available at £39.99, and the new Cycling sensor pack offering speed and cadence sensor tracking are £39.99.

1 Accessories sold separately.

2 Using a mobile device or accessory (such as a headset) while cycling may cause distraction and may be illegal. Always obey the laws and ride safely

3 Requires optional accessory sold separately.

4 Available user memory varies due to the configuration of the phone, which varies by service provider.

5 All standby times are quoted in Digital Mode, and are approximate. Battery performance depends on network configuration, signal strength, operating temperature, features selected, and voice, data and other application usage patterns.

MOTOROLA and the Stylized M Logo are trademarks or registered trademarks of Motorola Trademark Holdings, LLC. All other trademarks are the property of their respective owners. © 2012 Motorola Mobility, Inc. All rights reserved.