DENVER, CO--(Marketwired - Feb 4, 2015) - Monarch America Inc. (OTCQB: BTFL) ("Monarch America" or the "Company") is pleased to announce the appointment of Mr. Robert Shepherd to the newly created position of Native American Tribal Relations Officer.

"We are extremely honored to have Mr. Shepherd join the Monarch America team as our Tribal Relations Officer. His extensive experience, contacts, and recognized standing within the Native American community makes him ideally suited to help us build new mutually beneficial partnerships with federally recognized Indian tribes entering the marijuana business on sovereign tribal lands across the country," stated Eric Hagen, CEO of Monarch America Inc. "I look forward to working closely with Robert and his numerous contacts within the Native American community to establish Monarch America as one of the first design and management consulting groups in this new marketplace and to help provide further economic and social empowerment to Native American tribes across the country."

Robert Shepherd is the former Chairman of the Great Sioux Nation of South Dakota (Feb. 2012 - Jan. 2015), the former Secretary of the National Congress of American Indians (Oct. 2013 - Jan. 2015), the former Chairman of and Sisseton Wahpeton Oyate (Jan. 2011 - Jan. 2015), and former Co-Chairman of the Tribal Interior Budget Council (Mar. 2013 - Nov. 2014). Mr. Shepherd served our country in the U.S. Navy (Nov. 1996 - Feb. 2004) reaching the rank of Petty Officer 2nd Class and he is presently a Board Member of the South Dakota Board of Military Affairs. Mr. Shepherd earned a Bachelor of Science degree from the University of North Dakota in 2008 and a Master of Business Administration (MBA) degree from the University of Mary in 2010. He currently provides consulting and government relations services to select public and private sector clients.

Robert Shepherd commented, "I'm very excited for this opportunity to work with Eric Hagen and Monarch America to develop new marijuana focused business opportunities on Native American lands. I have known and worked closely with Eric for many years on various tribal economic development projects and his family has deep roots within the tribal community, in fact, his grandparents are from my home town of Sisseton. His grandfather worked for the Bureau of Indian Affairs (BIA) for 20 years and his grandmother was the Academic Dean for our tribal college here at the Sisseton Wahpeton Oyate tribe. She was also the director for an early childhood program on our reservation for 10 years. I have no doubt that this shared understanding of the importance of family and community will contribute significantly to the success of our future projects and help to create further new jobs and economic prosperity for all our partners."

The potential for Native American groups to begin regulated production and sale of cannabis on tribal lands is an entirely new growth opportunity for Monarch America. This has only recently started to gain momentum after the U.S. Department of Justice publicly released an official memo in December 2014 informing all United States Attorneys that their marijuana enforcement efforts on Native American tribal lands should be guided by a 2013 U.S. Department of Justice memo previously urging prosecutors not to interfere with state-sanctioned cannabis regulations as long as certain conditions were met.

According to recently published statistics, there are 326 federally recognized Native American reservations and 566 federally recognized Indian tribes in the United States.

Monarch America Inc. files reports with the Securities & Exchange Commission on EDGAR and anticipates continuing to file such reports. The Company's filings can be viewed at www.sec.gov.

Additional information regarding Monarch America, Inc. (OTCQB: BTFL) can also be found at www.MonarchAmerica.com. 

Cautionary Language Concerning Forward-Looking Statements

Statements in this press release may be "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as "anticipate", "believe", "estimate", "expect", "intend", and similar expressions, as they relate to the company or its management, identify forward-looking statements. These statements are based on current expectations, estimates and projections about the company's business based, in part, on assumptions made by management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may, and probably will, differ materially from what is expressed or forecasted in such forward-looking statements due to numerous factors, including those described above and those risks discussed from time to time in Monarch America Inc.'s (f/k/a Cannabis Kinetics Corp.) filings with the Securities & Exchange Commission. As a reporting issuer with the Securities & Exchange Commission, Monarch America Inc. files Quarterly and Annual Reports and other documents on EDGAR. We strongly urge all persons to read our filings at www.sec.gov, which are publicly available, in conjunction with this press release as we are in a highly regulated industry that requires thorough research prior to making any decision regarding a company, particularly an investment decision. In addition, such statements could be affected by risks and uncertainties related to Monarch America Inc.'s (i) product demand, market and customer acceptance of its equipment and other goods, (ii) ability to obtain financing to expand its operations, (iii) ability to attract qualified management representatives, (iv) competition, pricing and development difficulties, (v) ability to fully implement our business plan as a result of being a reporting issuer with the Securities and Exchange Commission, and (vi) general industry and market conditions and growth rates and general economic conditions. Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. The Company cautions readers not to place undue reliance on such statements. Monarch America Inc. does not undertake, and specifically disclaims any obligation, to update any forward-looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement. Actual results may differ materially from Monarch America Inc. expectations and estimates. Information on Monarch America Inc.'s website does not constitute a part of this release.