Molecule Holdings Inc. announced that the Ontario Cannabis Store selected seven new flavours of Molecule beverages to include in its upcoming spring launch. The products that have been accepted by the province include multiple flavours from the company's recently announced pillar brands: CANAJO, EMBODY, and PHRESH, along with its partner brand, PROPER. The new line-up includes the following Molecule products: CANAJO Regular, CANAJO Espresso Spice, EMBODY Blood Orange + Rosemary Sparkling Red Tea, EMBODY Mint + Honey Sparkling Green Tea, PHRESH Summer Punch, PHRESH STRAINS Pineapple Express, and PROPER Blueberry Pomegranate.

The added presence of these new products will greatly expand the current offerings available in the Ontario Cannabis Store from five to twelve products, including its four cornerstone Molecule brands and three brand partners. In addition, the company excited to announce the creation of the first SKU from PHRESH STRAINS, the company's first line extension to the popular PHRESH family. Using naturally derived terpenes, STRAINS showcases the aroma and flavour characteristics of popular cannabis strains and allows consumers to enjoy them in drinkable formats.

The company believes this a significant step towards bridging the gap between flower and beverages and will allow consumers, especially new consumers in the cannabis beverage space, to compare the flavour profiles of the strains while removing the harshness associated with smoke.