Modern Times Group MTG AB (publ.) ('MTG' or 'the Group'), the international entertainment broadcasting group, today announced that it is marking the 20th anniversary of the launch of Viasat's pay-TV services with the rebranding of the TV1000 movie channel brand to Viasat Film across the Nordic region. In addition, Viasat will also launch four new Viasat Film premium pay-TV HD movie channels in Sweden, Norway, Denmark and Finland on 1 March 2012. Viasat will now broadcast a total of 11 thematic premium pay-TV movie channels across the region. A major pan-Nordic marketing campaign will shortly be launched to support the rebranding and drive uptake of the new channels amongst cable, satellite and IPTV subscribers across the region.
Viasat's movie channel offering will therefore comprise
Viasat Film and Viasat Film HD; Viasat Film Action and
Viasat Film Action HD; Viasat Film Nordic and Viasat Film
Nordic HD; Viasat Film Family and Viasat Film Family HD;
Viasat Film Drama and Viasat Film Drama HD; and Viasat
Film Classic. All of the channels will be available on
the Viasat satellite pay-TV platform and also be
distributed in IPTV and cable TV networks with which
Viasat has agreements. Not only will Viasat Film show
five exclusive premieres a week but the channels will
also air a broad range of movies that have never been
seen on television before.
The Viasat Film channels will continue to broadcast
exclusive movie premieres featuring the world's best
known stars, whilst the Viasat Film Action schedules will
be packed with the finest all-action blockbusters and
thrillers. Viasat Film Nordic will be home to premium
local market movies including both new releases as well
as hit vintage film productions. Viasat Film Family are
the channels for the whole family with around the clock
hit romantic and straight out comedies, as well as the
best known animated features. Viasat Film Drama will
provide a spectrum of current and period dramas. Finally,
Viasat Film Classic channel will be home to cult movies
and classic movie titles.
Viasat has agreements with a combination of the major
Hollywood studios and distributors around the world. Not
only is this extensive portfolio of content made
available on Viasat's linear pay-TV channels but also
through the Viaplay online pay-TV service.
Hans-Holger Albrecht, President and CEO of MTG,
commented: "Viasat Film is the biggest premiere of 2012.
It is a happy new year for our customers who will soon be
able to watch more movies in crystal clear HD quality
than ever before. TV1000 has been a fantastic brand for
us and lives on successfully outside the Nordic region
but the time has come for a change in our home
markets.
"The Viasat Film family of thematic movie brands in
standard and high definition connects our operator brand
with multiple genres of content, and mirrors what we have
done successfully with our dedicated sports and
documentary channels. We are encouraging viewers to
create their own personal cinemas and bring the
theatre-going experience into their homes. This is the
ultimate in entertainment at your command - it's as big
as cinema but closer!'
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