MINISO Group Holding Limited has revealed as of the end of 2022, it set a record in India for the highest number of new store openings since the pandemic, estimated at around 60, the most in almost three years. Since the first store opened in Gurugram in 2017, MINISO has set up in 125 cities around the country, and is expected to exceed 220 stores by year-end, including 16 stores in Mumbai. Around ten of these stores opened in December, one of which is a bright 110-plus square-meter storefront in first-tier city Bangalore on the swanky New Bel Road commercial pedestrian street.

This store enabled MINISO to cover strategic business districts in other tier 1 and 2 cities, with further openings in Phoenix Citadel Mall in Indore, Unison Mall in the heart of Dehradun, Ranchi, and Hyderabad, among other cities. In December, MINISO also added another new store in Lulu Mall Thiruvananthapuram, which is the largest mall in India and near Technopark, the largest IT park in India. In addition to the United States and Indonesia, India, with its large population, economic vitality, and rapid consumption recovery, is one of MINISO's most important direct sales markets.

The country is also among the top three markets for MINISO in South and Southeast Asia and the Company is well positioned for further growth in 2023 having continued to expand store count throughout the pandemic. Performance in India this year has been outstanding, with sales performance this year increased by nearly 80% year-on- year. During Diwali, with aromatherapy products in MINISO's New Delhi store seeing an increase of 27% month-on-month.

Black Friday's performance jumped 168% year-on-year, of which the directly-operated stores' toiletry products were up 125% year-on-year. Women's body care and perfume products also performed well, while fragrances, home supplies, and plush toys have always been the top-selling categories in India. MINISO, as always, stays committed to launching tailored products that meet the needs of local consumers.

Among retail brands, MINISO has steadily climbed the ranks in terms of scale and influence and is currently one of the most popular and visible brands among Indian consumers as well as the fastest growing among similar brands in the country. MINISO's outlook for 2023 and beyond looks strong in India MINISO will continue with its flexible store expansion strategy adjusted to market conditions with a focus on opening high-performing stores.