MiniLuxe Holding Corp. announced a joint-venture partnership with Sugarcoat. The award-winning brand was launched in Atlanta in 2010 by entrepreneur Peiru Kim and now operates twelve locations throughout the greater Atlanta region with nail care as their primary offering, and service extensions to lashes, waxing, skincare, and hair.

Prior to founding Sugarcoat, Ms. Kim held a position in real estate asset management. The joint venture comes together given a shared respect of values between the founders of each of the brands. Both MiniLuxe and Sugarcoat seek to positively change the nail care industry by promoting the economic and creative independence of nail designers.

Similar to MiniLuxe, Sugarcoat has a high employee retention rate and is poised for further expansion, primarily south of Atlanta. As part of the joint venture agreement MiniLuxe will take a majority ownership through a NewCo of one Sugarcoat location in The Forum Peachtree Corners in Atlanta. The brands will collaborate over the coming months on shared best practices and the intention will be for MiniLuxe to test and launch its brand through a conversion of the existing Forum site.

The Forum Peachtree Corners location is part of an established mixed-used, open-air lifestyle destination center that currently houses tenants such as Trader Joe?s, Ulta, and Lululemon. The center will also include a boutique hotel and modern organic-focused food hall, now in construction.