Metro International S.A. ("Metro International" or "the Company"),
the international newspaper group, today announced that Peter
Holmlund, Executive Producer of MSN.se in Sweden, has been appointed
Managing Director of Metro International's global online division.
Mr. Holmlund has an extensive background from online media and joins
Metro International from a position as Executive Producer at MSN.se
where he initiated and implemented a restructuring process of MSN's
organization. Following these changes, MSN became the most visited
website in Sweden in the summer of 2008. During Mr. Holmlund's tenure
at MSN, the share of online revenues derived from its portal
activities increased from 30% to 50%.
Between March 2005 and December 2006, Mr. Holmlund worked at Metro
International as Editor-in-Chief for Global Online. Mr. Holmlund
started his career as web editor at aftonbladet.se where he
subsequently held various positions and he holds a Bachelor of Arts
in Journalism.
Per Mikael Jensen CEO and President of Metro International says: "I
am delighted to see Peter back in the business to pursue our global
online strategy. Metro's global platform has been launched in France,
Mexico and Chile and we can see healthy growth both in terms of
traffic and revenues. As the online department is being relocated
from London to Stockholm, one of Mr. Holmlund's first tasks will be
to find new staff for almost all positions in the new team. Peter has
a unique understanding of how media can capitalize on digital
services and he has a very strong understanding of the commercial
tools in the digital world."
For further information please contact:
Per Mikael Jensen, CEO and President
tel: +44 (0)20 7016 1300
***
ABOUT METRO INTERNATIONAL AND METRO
Metro is the largest international newspaper in the world. Metro is
published in over 100 major cities in 19 countries across Europe,
North & South America and Asia. Metro has a unique global reach -
attracting a young, active, well-educated Metropolitan audience of 17
million daily readers.
Metro International S.A. shares are listed on Nasdaq OMX Stockholm
through Swedish Depository Receipts of series A and series B under
the symbols MTROA and MTROB
This announcement was originally distributed by Hugin. The issuer is
solely responsible for the content of this announcement.
http://hugin.info/132142/R/1360870/332233.pdf
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