Schwazze announced the grand opening of its adult-use dispensary, R.Greenleaf, located in Alamogordo, New Mexico. The new store, located at 101 N. White Sands Blvd in Alamogordo, officially opened its doors for business on December 29, 2022. Store operating hours are 9 am to 9 pm Monday through Saturday; 9 am to 8 pm on Sunday. The Alamogordo R.Greenleaf store opening continues the intentional expansion throughout the state of New Mexico and comes on the heels of a total of five R.Greenleaf store openings since Schwazze's acquisition in February 2022.

This brings R.Greenleaf's total number of New Mexico retail dispensaries to 16. All locations serve the needs of medical patients as well as recreational adult-use consumers. R.Greenleaf Alamogordo will also offer introductory pricing on flower, edibles, and vapes.

Enrollment in the Gratify Rewards customer loyalty program, which can be used at any Schwazze-owned retail dispensary in either New Mexico or Colorado, is already open.