Media Central Corporation Inc. announced the company's affiliate programing extension with the recent partnership of NOW Magazine and WineOnline.ca. The partnership with WineOnline will allow MediaCentral to further monetize Toronto's leading arts and culture paper, NOW. Through this affiliate partnership, sommeliers from WineOnline and NOW's editorial team will create exclusive editorial content tailored for the NOW reader and building upon the publication's popular food &drink section. The content will include video interviews with industry experts, virtual wine tours, wine reviews and more, and will be distributed to NOW readers through an omnichannel approach including print, digital, social media and newsletter.