Mavshack continues its rapid expansion in Asia and recruits Yanling Duan, as the new Head of China. With the recruitment of Yanling, the China investment will enter a new, more expansive phase. Yanling Duan is best known as the face and brain behind China's first TV show featuring design and lifestyle that has been broadcast on national Chinese television for over ten years.

She has also established a successful branding and communications agency, Dui'A COMmunication, and worked as Editor-in-Chief of Case da Abitare /Rizzoli China. Yanling starts at Mavshack during the third quarter of 2014. Assignment then is to rapidly develop the existing business, build an organization, and to purchase rights and develop Chinese content, in the first step content aimed at Chinese living outside of China.

The focus will be on movies, TV shows, lifestyle, and education/edutainment.