Marriott International, Inc. announced plans to launch its Aloft Hotels brand in Ireland through a franchise agreement with Blackpitts Hospitality Limited. Slated to open in the spring of 2018. Aloft Dublin City will be operated by Pembroke Hospitality Limited. Delivering urban-influenced design and an energetic guest experience, the 8-storey Aloft Dublin City will offer 202 loft-like guest rooms with ultra-comfortable plush platform beds, large walk-in showers and complimentary Bliss® amenities.