Marico Limited has decided to consolidate its FMCG business and de-merge brand Kaya such that it will be listed separately as Marico Kaya Enterprises. Marico's consumer products business in India (CPB) and international business group (IBG) will now form a unified FMCG business, and Kaya will be re-defined as a separate business entity. So far, Marico was the main corporate entity that owned all businesses in the group.

Now, through the portioning of this entity, the company proposes to create two separate companies, namely, Marico Limited (an FMCG business company that already exists) and a 'Kaya business company' (which will be called Marico Kaya Enterprises Limited and is yet to be formed). Apparently, the working title/brand name of the latter is 'MaKE'. Therefore, the days ahead will see resurgence in the Kaya business through a distinctly entrepreneurial approach, independent leadership team and more customised ways of managing Kaya-specific talent.

All these changes will be effective from April 1. MaKE will have its own board of directors that will be separate from that of Marico's. Vijay Subramaniam will be CEO, Kaya and will be in charge of the Kaya business in India and overseas. Both will continue to report to Mariwala. Subramaniam is CEO, international FMCG business, Marico.

Also noteworthy is the decision of Ajay Pahwa, CEO, Kaya, to leave the organisation to pursue an entrepreneurial venture. Pahwa, who has spent three years at the company, will continue to play his current role till April, 1. It is also learnt that the finance function will continue to be centrally organised and will act as a Shared Service Group (SSG) for both Marico and Kaya. Milind Sarwate, group CFO, will continue to report Mariwala.