Magnite, Inc.

MGNI

US55955D1000

Advertising & Marketing

Market Closed - Nasdaq Other stock markets 04:00:00 2024-07-16 pm EDT			5-day change	1st Jan Change
15.84 ^USD	+3.46%		+14.78%	+69.59%

01:53pm	Wolfe Research Initiates Magnite at Outperform With $16 Price Target	MT
Jul. 15	B. Riley Raises Price Target on Magnite to $18.50 From $14.50, Keeps Buy Rating	MT

Magnite : Holistic Video Measurement

January 28, 2021 at 03:08 pm EST

Holistic Video Measurement

In this Magnite Minute, Bari Bucci, Senior Director of Trading & Strategic Partnerships at Ampersand, posits that while there are still challenges to work out with regards to measurement and attribution between linear TV and streaming TV, holistic measurement can be done. A simple starting point is measuring reach and frequency against an audience, which can go a long way in optimizing multi-screen buys.

Tags: Ampersand, Buyers, CTV, Linear TV, Magnite Minute, Measurement

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Magnite Inc. published this content on 27 January 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 28 January 2021 20:07:01 UTC.

Latest news about Magnite, Inc.

Wolfe Research Initiates Magnite at Outperform With $16 Price Target	07:53am	MT
B. Riley Raises Price Target on Magnite to $18.50 From $14.50, Keeps Buy Rating	Jul. 15	MT
Magnite Ad Server Selected by Telus for Connected TV Business	Jul. 09	MT
Magnite's Demand Manager Platform Selected by CairoRCS	Jul. 03	MT
CairoRCS Media Selects Magnite and its Demand Manager Wrapper Optimization Product to Grow Programmatic Revenue	Jul. 03	CI
Magnite, Spectrum Reach Expand Partnership to Enhance Targeted Ads	Jun. 18	MT
Magnite to Power Advertising on United Airlines' Entertainment Platform	Jun. 17	MT
Magnite Insider Sold Shares Worth $298,399, According to a Recent SEC Filing	Jun. 14	MT
Magnite Insider Sold Shares Worth $292,316, According to a Recent SEC Filing	Jun. 07	MT
Magnite Insider Sold Shares Worth $269,516, According to a Recent SEC Filing	Jun. 05	MT
RBC Raises Price Target on Magnite to $19 From $17, Maintains Outperform Rating	Jun. 05	MT
Evercore ISI Adjusts Price Target on Magnite to $15 From $13, Maintains Outperform Rating	Jun. 03	MT
North American Morning Briefing : PCE Inflation -2-	May. 28	DJ
Magnite Seen as Go-to Ad Tech Partner Amid Netflix Deal, BofA Says in Upgrade; Shares Rise	May. 24	MT
BofA Securities Upgrades Magnite to Buy From Neutral, Raises Price Target to $15 From $13	May. 24	MT
Shopsense AI Activates Retail Media Advertising with Magnite Across Launch Partner Paramount Global	May. 22	CI
Magnite Insider Sold Shares Worth $281,436, According to a Recent SEC Filing	May. 17	MT
Magnite Insider Sold Shares Worth $676,500, According to a Recent SEC Filing	May. 17	MT
Craig-Hallum Adjusts Price Target on Magnite to $20 From $18, Maintains Buy Rating	May. 16	MT
Ad Tech Services Q1 Demand Grows, But Industry Transparency Remains Key Issue, Macquarie Says	May. 14	MT
RBC Raises Price Target on Magnite to $17 From $15, Keeps Outperform Rating	May. 09	MT
Earnings Flash (MGNI) MAGNITE Posts Q1 EPS $0.05	May. 08	MT
Earnings Flash (MGNI) MAGNITE Reports Q1 Revenue $149.3M, vs. Street Est of $124.2M	May. 08	MT
Transcript : Magnite, Inc., Q1 2024 Earnings Call, May 08, 2024	May. 08
Tranche Update on Magnite, Inc.'s Equity Buyback Plan announced on February 22, 2023.	May. 08	CI

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Company Profile

Magnite, Inc. is an independent sell-side advertising company. The Company provides technology solutions to automate the purchase and sale of digital advertising inventory. Its platform features applications and services for sellers of digital advertising inventory, or publishers, that own and operate connected television (CTV) channels, applications, websites and other digital media properties, to manage and monetize their inventory; applications and services for buyers, including advertisers, agencies, agency trading desks, and demand side platforms, (DSPs), to buy digital advertising inventory; and a transparent, independent marketplace that brings buyers and sellers together and facilitates intelligent decision making and automated transaction execution at scale. The Company's streaming sell-side advertising platform (SSP) and ad server offers CTV sellers a holistic solution for workflow, yield management and monetization, across both programmatic and direct-sold video inventory.

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Advertising & Marketing

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2024-08-07 - Q2 2024 Earnings Release

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BUY

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15.31 USD

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16.85 USD

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+10.06%

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Advertising & Marketing

Magnite : Holistic Video Measurement

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