Magic Software Enterprises Ltd. announced that its Magic xpi Integration Platform was used to implement Tel Aviv's first city-wide bicycle rental service. Operated by FSM, the recently launched Tel-O-Fun service is the first fully automated bicycle rental service in Israel. Its network of 170 bicycle bays (rental locations) and 1700 bicycles across the city already has about 11,000 users a day.

Magic xpi Integration Platform enables an organization to unify the management of separate business systems into continuous business process by connecting the organization's existing information systems, such as CRM, inventory, ERP, finance, and manufacturing. Magic's smart, code-free metadata approach and optimized, certified connectors to leading enterprise systems, such as SAP, Oracle, Salesforce.com, Microsoft, IBM, Google, and others - enables simple, rapid and cost-effective back-end integration.