Avatar Agency agreed to acquire an unknown stake in M&C Saatchi plc (AIM:SAA) on January 19, 2017. In return, M&C Saatchi plc will acquire 20% stake in Avatar Agency. As a result, Avatar Agency will acquire stake in M&C Saatchi Abel, Creative Spark Interactive (Pty) Ltd, Dalmatian Advertising, M&C Saatchi Africa and M&C Saatchi Connect. The deal will allow for collaboration and an exchange of resources between Avatar and M&C Saatchi PLC’s SA agencies, while allowing the former to retain its independence.