Lytus Technologies Holdings PTV. Ltd. announced its launch of India's leading audio streaming platform ? Radio Room.

The launch of Radio Room significantly enhances Lytus's position in the fast-growing digital entertainment market. Under Lytus? leadership, Radio Room will offer an array of audio dramas that encompass a variety of genres such as classic literature, crime thrillers, romance, and children's stories, all tailored for the Indian diaspora worldwide.

Radio Room is poised to become a pivotal player in the audio streaming sector, which delivers content directly over the internet to consumers ("over-the-top" or OTT), bypassing traditional distribution. Lytus plans to rapidly scale up operations of the newly launched platform, targeting four million subscribers in its first year. By leveraging Lytus' existing customer base, Radio Room is poised to accelerate its growth and extend its reach across numerous Indian regional languages, including Tamil, Telugu, Kannada, Malayalam, and Eezha Tamil.

Additionally, efforts are underway to expand into other regional Indian languages such as Marathi and Bengali, as well as international languages like Spanish, Portuguese, and German. The launch of Radio Room marks Lytus? strategic entry into the audio OTT market, setting the stage for a transformative shift in how audiences engage with digital content.

With plans to diversify into original film and television content in various Indian languages, Lytus is well-positioned to become a powerhouse in global digital entertainment.