Luminar and Volvo Cars revealed at CES in Las Vegas the launch plans for the all electric next generation SUV. The event also marked the North American debut of the automaker's Concept Recharge, a manifesto for Volvo Cars' future, with Luminar's Iris lidar seamlessly integrated into the roofline. The first introduction of Volvo Cars' Ride Pilot, an unsupervised autonomous driving capability for highways, will be introduced to customers in the state of California first once it has been verified as safe for use and planned to be available as an add-on subscription.

It will come equipped as standard with lidar hardware with Luminar's Iris and perception from its Sentinel solution to enable Proactive Safety™ from day one, in addition to software developed by AD software company Zenseact together with Volvo Cars' in-house team of developers. As part of this verification process, Volvo Cars has applied for a testing permit with the California Department of Transportation and intends to begin testing on highways in the middle of the year where the climate, traffic conditions and regulatory framework provide a favourable environment for the introduction of autonomous driving. To date, Zenseact has led testing autonomous driving functionalities on roads in Sweden and collecting data across Europe and the U.S. At CES, Luminar also featured the Concept Recharge in its booth, showcasing a new era of vehicle design with technology celebrated and at the forefront.

In 2020, Volvo Cars gave a first look at the next generation SUV featuring a completely reimagined roofline that featured the safety technology discreetly integrated into the roofline, while also giving a visual cue of its superior technical prowess. This was the first time an automaker had designed autonomous technology into the roofline of a vehicle that will be made available to consumers. Since then, a half dozen automakers have followed suit.